# Gothically Elegant Lookbooks The J Brand Fall 2012 Collection is Sheer and Shimmery By Jennifer Gosnell | Published 2012-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/j-brand-fall-2012 References: [honestlywtf](http://honestlywtf.com/collections/j-brand-fall-2012/) & [jbrandjeans](http://www.jbrandjeans.com/ready-to-wear/index.html?ICID=HP08032012A) The J Brand Fall 2012 collection has an interesting mix between comfy and cozy and rock'n'roll and sheer. The overall styling of the lookbook has a gothic edge to it between all the black clothes and smudged smokey black eyes on the model, but features some elegantly classic pieces. While on the model, the clothes present as harder and edgier than they are, the J Brand Fall 2012 collection does have an interesting mix between traditional and edgy. With a number of sheer shirts and [skin tight leather pants](https://www.trendhunter.com/trends/khaotique-noir), J Brand is definitely playing on some of the most popular upcoming styles of the Autumn 2012 season. However, with [classic riding jackets](https://www.trendhunter.com/trends/the-october-collection), [gorgeous oversized scarves](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall) and sweet tweed blazers, the Fall 2012 lookbook also has a little something for everyone. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sheer and Shimmery Fashion:** The J Brand Fall 2012 collection incorporates sheer and shimmery pieces into their line, creating a disruptive opportunity for the fashion industry to explore new designs and materials. - **Mixing Traditional and Edgy Styles:** The J Brand Fall 2012 collection combines elements of traditional and edgy fashion, creating a disruptive opportunity for the industry to break away from traditional styles. - **Gothic Edge Fashion:** The gothic edge present in the J Brand Fall 2012 collection creates a disruptive opportunity for the fashion industry to explore darker, more unique styles. ### Sectors Adopting This - **Fashion:** The fashion industry can utilize the disruptive opportunities presented by the J Brand Fall 2012 collection to create new designs and break away from traditional fashion norms. - **Textile:** The textile industry can explore new materials and combinations to incorporate into the fashion industry with the incorporation of sheer and shimmery pieces in the J Brand Fall 2012 collection. - **Beauty:** The makeup and beauty industry can utilize gothic makeup and styling featured in the J Brand Fall 2012 collection to create unique products and break away from traditional beauty norms. ## Related on Trend Hunter - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Fall-Ready Bejewelled Denim Capsules](https://www.trendhunter.com/trends/jacob-cohn.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)