# Latin Musician-Themed Board Games Monopoly Teams Up with J Balvin to Release an Eye-Popping Board By Niko Pajkovic | Published 2022-08-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/j-balvin-3 References: [hypebeast](https://hypebeast.com/2022/8/hasbro-monopoly-j-balvin-game-collaboration-info) & [monopoly.hasbro](https://monopoly.hasbro.com/en-ca) Global entertainment and toy brand [Hasbro](https://www.trendhunter.com/trends/interactive-entertainment-board-games) has partnered with superstar Colombian musician J Balvin to launch an all-new [limited-edition version of Monopoly](https://www.trendhunter.com/trends/monopoly-deluxe-edition), an [iconic real-estate-themed board game](https://www.trendhunter.com/trends/monopoly-expansion-packs) that was first released in 1933. What makes this collaboration particularly unique is that it marks the first partnership between Monopoly and a Latin artist. Accordingly, the new board draws from J Balvin's eccentric and maximalist fashion as well as his Columbian heritage and upbringing. Because of this, the board comes dressed in a variety of bright rainbow-themed colors and features eye-popping smiley face designs. In addition, the game has been updated to feature music-specific elements such as concert tickets, music venues, and cards related to collecting music royalties. For those interested, the new Monopoly: J Balvin Limited Edition is now available on Hasbro's website. Image Credit: Monpoly ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-themed Board Games:** Opportunity to collaborate with musicians and other celebrities to create unique and personalized versions of classic board games. - **Music-themed Board Games:** Opportunity to create board games specifically tailored toward music lovers that feature music-specific elements such as concert tickets and music venues. - **Cultural Heritage-themed Board Games:** Opportunity to celebrate and draw inspiration from different cultures through board games that incorporate cultural references and designs. ### Industries Being Reshaped - **Toy Industry:** Toy companies can explore collaborations with celebrities to breath new life into classic board games and keep them relevant and appealing to a wider audience. - **Music Industry:** Music companies can expand their brand and reach by collaborating with board game manufacturers to create music-themed board games that resonate with music fans. - **Entertainment Industry:** Entertainment companies can collaborate with game makers to develop board games that incorporate references to popular TV shows, movies, and celebrities, creating immersive fan experiences. ## Related on Trend Hunter - [Adorable Remixed Board Games](https://www.trendhunter.com/trends/tokidoki-edition-monopoly.md) - [Interactive Entertainment Board Games](https://www.trendhunter.com/trends/interactive-entertainment-board-games.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md) - [Culture Play Card Games](https://www.trendhunter.com/trends/monopoly-deal-kpop-demon-hunters.md) - [Fashion Doll Board Games](https://www.trendhunter.com/trends/monopoly-barbie-edition.md) - [Film-Themed Board Games](https://www.trendhunter.com/trends/kpop-demon-hunters-monopoly.md) - [Board Game-Themed Dynamic Accessories](https://www.trendhunter.com/trends/monopoly-collection.md) - [Sports-Themed Board Games](https://www.trendhunter.com/trends/monopoly-panini-prizm.md) - [Boardgame-Inspired Lifesize Experiences](https://www.trendhunter.com/trends/monopoly-lifesized-travel-edition.md)