# Vibrant Whiskey Bottles The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink By Meghan Young | Published 2011-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/j-b-eccentric-colors References: [swipelife](http://swipelife.com/2011/02/21/j-b-eccentric-colors/) & [jbscotch](http://www.jbscotch.com/) It seems as though the [limited edition](https://www.trendhunter.com/trends/collectible-spirits-bottle) J & B Eccentric Colors line is looking to step away from whiskey's stereotypically stuffy persona. Feauturing [six differently colored bottles](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle), the collection imbues a sense of crazy fun, perfect for the spring break season. Following its [special edition Colors collection](https://www.trendhunter.com/trends/sophisticated-whisky-packaging) from last year, the J & B Eccentric Colors line features pink, yellow, purple, orange and blue packaging. It was launched on Feb. 1, 2011 in the Grande Halle de la Villette in Paris. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Colorful Alcoholic Drinks:** Alcohol companies can innovate by creating vibrant and unique packaging to change the perception of traditional drinks. - **Limited Edition Collection:** Creating limited edition product lines creates exclusivity and encourages consumers to purchase products quickly before they run out. - **Fun, Young Branding:** Using playful, attention-grabbing branding can attract younger demographics to traditional products. ### Who This Affects Most - **Alcohol:** Alcoholic beverage companies can create vibrant and unique packaging for traditional drinks to appeal to a younger demographic. - **Marketing and Advertising:** Marketing and advertising firms can help alcohol companies develop unique and playful branding strategies to attract younger consumers to traditional products. - **Packaging:** Packaging companies can develop new and innovative materials and designs to create vibrant and eye-catching packaging for traditional products like alcoholic beverages. ## Related on Trend Hunter - [Color-Inspired Spirit Packagings](https://www.trendhunter.com/trends/jagermeister-x-pantone.md) - [Sleek Monochrome Spirit Bottles](https://www.trendhunter.com/trends/jgermeister-and-pantone.md) - [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Sustainably Inked Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-bottles.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Après-Ski Whiskys](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet.md) - [Ultralight Premium Whiskey Bottles](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra.md) - [Ultra-Light Premium Whisky Bottles](https://www.trendhunter.com/trends/blue-label-ultra.md)