# Free Spirited Photography Izabela Rachwal Focuses on Bohemian Ideals in 'Flower Power' By Meghan Young | Published 2010-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/izabela-rachwal References: [behance.net](http://www.behance.net/gallery/flower-power/662290) & [izabelarachwal](http://izabelarachwal.com) Summer might be coming to a fast close, but that doesn't mean we can't be inspired by Izabela Rachwal's '[Flower Power](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent)' photo series and frolic in the field one last time. Granted, you would need to be somewhat near to a field and hopefully not be allergic to wheat or grass, but encouraging your [free spirited side](https://www.trendhunter.com/trends/contemporary-femininity) couldn't hurt. It surely didn't hurt the beautiful, laid back models in Izabela Rachwal's shoot. Taking a [hippie concept](https://www.trendhunter.com/trends/asos-inspired-by) and modernizing is slightly for today's hipsters, Izabela Rachwal has put together a great portfolio. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bohemian Photography:** There is an opportunity for photographers to explore and capture the essence of bohemian ideals in their photography, appealing to a free-spirited audience. - **Modernizing Hippie Concepts:** Businesses can find success by modernizing traditional hippie concepts and aligning them with contemporary tastes, attracting a younger, hipster demographic. - **Flower Power Aesthetics:** There is potential for businesses to incorporate flower power aesthetics into their branding and marketing strategies, creating a visually appealing and nostalgic appeal. ### Sectors Adopting This - **Photography:** Photography professionals can leverage the bohemian photography trend to offer unique and artistic services that cater to the free-spirited and nostalgic audience. - **Fashion:** Fashion brands can incorporate modernized hippie concepts into their designs and marketing strategies, capturing the attention of the hipster demographic. - **Marketing and Advertising:** Marketing and advertising agencies can utilize flower power aesthetics in their campaigns to create visually striking and memorable content that resonates with consumers. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md)