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# Voluminous Hair Shoots
The Izabel Goulart Pile Winter 2010 Shoot has a Sporty Feeling

By Annie Ho | Published 2010-06-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/izabel-goulart-pile-winter-2010
References: [fashionising](http://www.fashionising.com/pictures/s--Izabel-Goulart-Plie-Winter-2010-ad-campaign-6891-1.html)

The Izabel Goulart Pile Winter 2010 ad campaign has the Brazilian model posing in [sport gear and bikinis](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty). Even after having kids, this [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) model proves that she has longevity in the modeling business (and has the body to prove it).

In the ad campaign, Goulart is also seen with a shirt that says "Brazil" on top. I guess that means she is cheering on for Brazil at the [FIFA World Cup](https://www.trendhunter.com/trends/jess-carter)! From polo shirts to sportswear and even swimsuits, the Izabel Goulart Pile Winter 2010 ad campaign will surely be in her modeling portfolio!

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 86% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Sporty Swimwear:** As activewear and swimwear continue to merge, there is an opportunity for fashion brands to create performance-driven pieces that are both stylish and functional.
- **Longevity in Modeling:** As consumers demand more diversity and inclusivity in fashion and advertising, there is an opportunity for brands to feature models of all ages, sizes, and backgrounds.
- **Country Pride Fashion:** As events like the Olympic Games and the FIFA World Cup continue to capture global attention, there is an opportunity for fashion brands to create patriotic pieces that celebrate national pride.

### Industries Being Reshaped

- **Fashion:** Fashion brands can capitalize on the trend of sporty swimwear by incorporating performance fabrics and functional designs in their swim collections.
- **Advertising:** Advertising agencies can promote the trend of modeling longevity by creating campaigns that feature models of all ages, sizes, and backgrounds.
- **Sports Merchandise:** Sports merchandise brands can capitalize on the trend of country pride fashion by creating patriotic apparel and accessories that celebrate national teams and athletes.

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