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# Eco-Friendly H2O Filters
The WaterCare iX Water Filter are 100% Recyclable

By Michael Hemsworth | Published 2020-09-26 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ix-water
References: [foodbev](https://www.foodbev.com/news/watercare-debuts-ix-water-range-of-eco-friendly-water-filters/)

The WaterCare iX Water filters have been unveiled by the brand as a new range of solutions for consumers that will help them to enhance the eco-friendly nature of their [water filtration needs](https://www.trendhunter.com/trends/qure). The filters are characterized by their effective ability to filter out impurities from water, but also their [100% recyclable construction](https://www.trendhunter.com/trends/wenlock-spring) that puts sustainability front and center for consumers to appreciate. The filters come in five varieties, which are suitable for use in [water dispensers](https://www.trendhunter.com/trends/ice-and-water-dispenser), coffee machines, ice machines, vending machines and even catering applications.

The WaterCare iX Water filters have a flush valve along with a quick shutoff feature and even an optional digital flow meter, while the variable bypass allows some of the untreated water to be directed back into the water supply in order to enhance coffee extraction and flavor.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 46% | Activity: 22% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Water Filters:** The trend towards eco-friendly water filters presents opportunities for the development of innovative, biodegradable filter materials and packaging solutions.
- **Smart Water Filtration:** The integration of smart technology like digital flow meters and automatic shut-offs into water filters offers disruptive innovation possibilities that can enhance user experience and improve sustainability.
- **Customized Water Filtration:** The trend towards specialized water filters for different applications, such as coffee machines or vending machines, presents opportunities for companies to develop customized solutions that cater to specific customer needs.

### Where This Applies

- **Home Appliances:** The household appliances industry can explore opportunities to integrate eco-friendly water filters into their products that offer better sustainability and user experience.
- **Food and Beverage:** The food and beverage industry can explore opportunities to differentiate their products by offering customized water filtration solutions that enhance taste and quality.
- **Environmental Services:** The environmental services industry can explore opportunities to develop and market innovative, sustainable water filtration solutions that meet the increasing demand for clean drinking water in communities around the world.

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