# Charitable Co-Branded Timepieces This New IWC 'Small Pilot' Watch Was Made to Benefit Charity By Riley von Niessen | Published 2018-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iwc References: [hypebeast](https://hypebeast.com/2018/3/iwc-laureus-small-pilot-mark-xviii-watch) & [iwc](https://www.iwc.com/en/home.html) Swiss watch brand [IWC](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41) recently came out with the 'Small Pilot,' a [luxury timepiece](https://www.trendhunter.com/trends/double-tourbillon) that was made in partnership with the Laureus Sport for Good foundation, an organization that supports children's sports charities around the world. The timepiece has an elegant design, with a durable black band that's made from calfskin, and a ceramic face that has a navy plate behind it. On the face, IWC's branding is featured in white, as are the numbers and the uniform lines between them that mark the seconds and minutes. The two main arms of the watch are white with black borders, while the arm that shows the time in seconds is black with a red tip. Consumers can find the watch on IWC's online store, where it's priced at $5,650. As [only 1,500 editions were created](https://www.trendhunter.com/trends/emc-sr71), those interested in the luxurious timepiece should act quickly to get their hands on one. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Charitable Co-branded Timepieces:** Opportunity to collaborate with charitable organizations to create luxury timepieces that support a cause. - **Luxury Co-branding:** Opportunity to partner with high-end brands to create exclusive products with shared values. - **Limited Edition Collaborations:** Opportunity to create a sense of exclusivity and urgency by offering limited edition products in collaboration with other brands. ### Where This Applies - **Luxury Watches:** Opportunity for luxury watch manufacturers to engage with charitable organizations and create special edition timepieces. - **Fashion and Accessories:** Opportunity for fashion brands to collaborate with charities and create co-branded accessories that resonate with socially conscious consumers. - **E-commerce:** Opportunity for online retailers to offer exclusive limited edition products and leverage the demand for luxury goods. ## Related on Trend Hunter - [Racing-Focused Timepieces](https://www.trendhunter.com/trends/pilots-watch-performance-chronograph-41.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md) - [Honorary Racing Watches](https://www.trendhunter.com/trends/iwc-big-pilots-watch-shock-absorber-xpl-toto-wolff.md) - [Subtle Ceramic Timepieces](https://www.trendhunter.com/trends/iwc-pilots-watch-automatic-41-top-gun-lake-tahoe.md) - [Haute Titanium Pilot Timepieces](https://www.trendhunter.com/trends/longines-pilot-majetek-pioneer-edition.md) - [Collaboration Yacht Builder Timepieces](https://www.trendhunter.com/trends/aera-x-firmship-p1-pilot.md) - [Aquatic Film Franchise Timepieces](https://www.trendhunter.com/trends/iwc-x-aquaman-watches.md) - [Minimalist Concave Dial Timepieces](https://www.trendhunter.com/trends/aera-p1-pilot-watch.md) - [Blacked-Out Pilot Timepieces](https://www.trendhunter.com/trends/heritage-pilot-watch.md)