# iWaste iPod Wins Australian Award for Design Flaws By David Boyar | Published 2006-10-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iwaste-ipod-wins-australian-award-for-design-flaws References: [media.theage.au](http://media.theage.com.au/?sy=age&category=bulletin&rid=22831&source=theage.com.au/&t=22DVV0&player=wm7&rate=6347&flash=1&ie=1) & [choice.au](http://www.choice.com.au/viewArticle.aspx?id=105458&catId=100285&tid=100008&p=1&title=The+CHOICE+2006+Shonky+Awards) The [iPod](https://www.trendhunter.com/trends/tinypod-1) - loved by many, despised by more. The [apple](https://www.trendhunter.com/trends/nothing-npod) iPod has won a position in the Australian Consumer Product Watchdog, Choice, Shonky Awards. Citing [poor battery life](https://www.trendhunter.com/trends/highperformance-portable-battery), poor quality screen and a loophole in the legal system that forces Ozzies to pay AU$30.00 to send the machine off for a warranty claim as its reasons Australian's are incresingly bad mouthing the market leader, pretty important for a product which achieved its notoriety on viral marketing. My own iPod battery lasts just 8 hours (I don't want to get it fixed though as I have a monkey tooth mark on the back from my trip to Malaysia - I fought the monkey to get it back and it was still playing the doors!!) and my girl friends turns on every two days. I suggested investing in an iLog - something you build yourself has to be easier to fix, http://owlproject.com/ ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 76% | Activity: 38% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Declining Battery Life:** Opportunity for innovative companies to develop longer-lasting batteries for electronic devices like iPods. - **Quality Screen Enhancement:** Potential for companies to create improved screens that offer better visual experience for consumers using electronic devices. - **Streamlined Warranty Claim Process:** Disruptive innovation opportunity to develop a more efficient and cost-effective system for consumers to claim warranties on products. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics industry can capitalize on the demand for longer-lasting batteries and enhanced screens in their products. - **Battery Technology:** Battery technology companies have an opportunity to develop advanced batteries with improved longevity for electronic devices. - **Warranty Services:** Companies in the warranty services industry can offer streamlined and hassle-free warranty claim process to enhance customer experience. ## Related on Trend Hunter - [Fan-Made Digital Audio Players](https://www.trendhunter.com/trends/nothing-npod.md) - [Nostalgic Watch-Fitting Cases](https://www.trendhunter.com/trends/tinypod-1.md) - [Nostalgic Timeless Click Devices](https://www.trendhunter.com/trends/ipod-classic-fidget.md) - [Retro Music Device-Inspired Mirrors](https://www.trendhunter.com/trends/drought.md) - [Nostalgic Music-Inspired Mirrors](https://www.trendhunter.com/trends/imirror.md) - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Nostalgic Web Browser Apps](https://www.trendhunter.com/trends/ipod-social.md)