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# Ivy-Inspired Sneaker Collections
Bodega, BEAMS, and adidas Team Up for Ivy-Inspired Sneakers

By Mickey Phoon | Published 2023-03-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ivyinspired-sneaker-collections
References: [hypebeast](https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date)

[Bodega](https://www.trendhunter.com/trends/bodega-x-puma), [BEAMS](https://www.trendhunter.com/trends/beams-and-vans), and [adidas’](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) sneaker collaboration is a new ivy-inspired style with unique Bodega x BEAMS apparel. Initially, the ivy style is a preppy and private school aesthetic coined by East Coast elites. Presently, it is a part of mainstream fashion. The collaboration includes a new take on the Campus and ADIMATIC sneakers in a traditional and fashionable ivy-inspired style.

The Campus is in hairy grey suede with alternating brown and white colors, gold foil stamps, and a co-branded BEAMS and Bodega logo in the lateral stripes. The ADIMIATIC is a distinctive take on the Ivy style in a white and kelly green colorway with a bigger build and giant three-stripe graphics. The apparel consists of a full Ivy uniform, a blazer, a button-up shirt, chinos, and a tie. In addition, there are also co-branded tees, a snapback, and two sock options. The collection will be available on March 10 on Bodega’s official website.

Image Credit: Bodega, [hypebeast](https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date), [hypebeast](https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date), [hypebeast](https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date)

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 86% | Activity: 23% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Ivy-inspired Fashion:** Opportunity for other apparel and accessory brands to collaborate on ivy-inspired lines.
- **Preppy Nostalgia:** Potential for the integration of preppy nostalgia into other fashion trends, such as streetwear and athleisure.
- **High-end Collaboration:** Likelihood of more high-end collaborations between athletic and fashion brands in the future.

### Industries Being Reshaped

- **Fashion:** Brands in the fashion industry can create their own ivy-inspired lines or collaborate with other brands similarly.
- **Sportswear:** Athletic brands can explore new markets by collaborating with fashion brands on exclusive and trendy designs.
- **Accessories:** Accessory brands can look to integrate ivy-inspired designs into their products, such as hats, socks, backpacks, and more.

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- [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md)
