# Digital Content Projection Backpacks The 'IVY' Smart Backpack Can be Customized via Smartphones By Michael Hemsworth | Published 2019-03-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-smart-backpack References: [geeky-gadgets](https://www.geeky-gadgets.com/screen-backpack-26-03-2019/) & [kickstarter](https://www.kickstarter.com/projects/smart-ivy/ivy-smart-backpack) The 'IVY' smart backpack is a [connected accessory](https://www.trendhunter.com/trends/scapade-airpack-backpack) for consumers that will enable them to wear their favorite parts of digital culture on their person as an expression of their own personality. The backpack is outfitted with a screen that is waterproof and capable of displaying your choice of image, [digital animation](https://www.trendhunter.com/trends/tamagotchi-4), GIF, video and more. Users can simply connect to the backpack via WiFi to customize the functionality from their smartphone to easily change up the look on a daily basis or as their mood changes throughout the day. The 'IVY' smart backpack speak to the prevalence of digital culture amongst younger consumer demographics who are seeking out a way to literally wear their favorite media instead of just sharing it online. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Connected Wearable Accessories:** The emergence of smart accessories like the 'IVY' smart backpack allows consumers to personalize and customize their fashion choices through digital connectivity. - **Personal Expression Through Digital Media:** The ability to display images, animations, and videos on the 'IVY' backpack showcases a trend of individuals expressing their personality and interests through wearable technology. - **Mobile Customization and Personalization:** The 'IVY' backpack's smartphone connectivity and WiFi capabilities cater to the demand for customizable and ever-changing fashion choices that reflect the user's mood and preferences. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can utilize the concept of connected wearables to offer customizable products that allow consumers to express their individuality through digital content. - **Technology and Gadgets:** The integration of technology into everyday accessories like smart backpacks presents an avenue for innovation and disruption in the technology and gadgets industry. - **Digital Media and Entertainment:** The 'IVY' smart backpack taps into the trend of personal expression through digital media, which creates opportunities for collaboration and partnerships within the digital media and entertainment industry. ## Related on Trend Hunter - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Audio Adventure Backpacks](https://www.trendhunter.com/trends/tonies-backpack.md) - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md)