# Wireless Waterproof Cameras Canon's Lightweight and Clippable 'IVY REC' is Perfect for Summer By Grace Mahas | Published 2019-06-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-rec References: [indiegogo](https://www.indiegogo.com/projects/canon-ivy-rec-clippable-go-anywhere-camera/coming_soon/x/21967246) & [shop.usanon](https://shop.usa.canon.com/shop/en/) [Canon](https://www.trendhunter.com/trends/powershot-v10) has announced the launch of its new 'IVY REC,' the ultimate camera for summer events. The device allows users to share pictures and videos easily with friends using the up-and-coming wireless CanonMini Cam App. The durable camera is [shockproof and waterproof](https://www.trendhunter.com/trends/insta360-x5), so that users can safely take photos, no matter what weather conditions they face. The IVY REC is also clippable, so users can secure it to their festival gear without fear of losing it. With Full HD video shooting capabilities at 1080p up to 60 fps, it's ideal for outdoor concerts, festivals, and events. Moreover, the clip also functions as a viewfinder. With its [small and lightweight design](https://www.trendhunter.com/trends/insta360-x4-air), the IVY REC will be a go-to camera all summer long to capture memorable moments. Image Credit: Canon ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Wireless Cameras:** Disruptive innovation opportunity: Develop more advanced wireless camera technology for easy sharing of pictures and videos. - **Waterproof Cameras:** Disruptive innovation opportunity: Create more durable and versatile waterproof cameras for various weather conditions. - **Clippable Cameras:** Disruptive innovation opportunity: Design cameras with secure clips for hands-free recording during outdoor events. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Explore innovative features for cameras that appeal to tech-savvy consumers. - **Outdoor Recreation:** Disruptive innovation opportunity: Develop camera technology specifically tailored to outdoor enthusiasts and adventurers. - **Event Management:** Disruptive innovation opportunity: Integrate camera technology with event planning and management software to enhance attendee experience. ## Related on Trend Hunter - [Minimal Portable Video Cameras](https://www.trendhunter.com/trends/powershot-v10.md) - [Video-Focused Integrated Cooling Cameras](https://www.trendhunter.com/trends/canon-powershot-v1.md) - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md) - [Extreme Condition Creator Cameras](https://www.trendhunter.com/trends/xtra-atto.md) - [Cinema-Quality Mirrorless Cameras](https://www.trendhunter.com/trends/canon-eos-r5-c-digital-camera.md) - [Compact Versatile Cameras](https://www.trendhunter.com/trends/canon-eos-c50.md) - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Lightweight 360-Degree Action Cameras](https://www.trendhunter.com/trends/insta360-x4-air.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md)