# Minimalist Coffee House Equipment The Starbucks Reserve IVY Pour-Over is Clean and Elegant By Michael Hemsworth | Published 2020-10-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-pourover References: [yankodesign](https://www.yankodesign.com/2020/10/08/starbucks-redesigns-their-pour-over-stand-to-amplify-coffee-lovers-experience-of-brewing-their-coffee/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) The [Starbucks](https://www.trendhunter.com/trends/cumulus-coffee-machine) Reserve IVY Pour-Over coffee maker has been designed by Tai Geng as an [ultra-minimalist piece of equipment](https://www.trendhunter.com/trends/byd-espresso-machine) for the brand's premier roastery that will enhance the experience for patrons. The unit maintains a skeletal aesthetic that will elegantly sit on the countertop to [brew fresh coffee](https://www.trendhunter.com/trends/ratio-eight-series-2-coffee-machine) that will waft through the air to help draw in patrons craving a cup of java. The high-quality design ensures optimal airflow thanks to the cone design that will also allow for enhanced coffee bloom and thus a final product with better flavor. The Starbucks Reserve IVY Pour-Over coffee maker is also available for purchase to let java enthusiasts keep it on their countertop to create premium beverages from the comfort of home. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Coffee House Equipment:** Opportunity for coffee equipment manufacturers to prioritize minimalist designs that enhance the customer experience and draw in new patrons. - **Enhanced Coffee Bloom:** Opportunity for coffee bean suppliers to focus on optimizing coffee bloom to achieve better flavor profiles for their customers. - **Premium Home Coffee Equipment:** Opportunity for coffee equipment manufacturers to capitalize on the trend towards premium home brewing equipment, as demonstrated by Starbucks Reserve IVY Pour-Over coffee maker. ### Where This Applies - **Coffee Equipment Manufacturing:** Manufacturers of coffee making equipment can leverage the trend towards minimalist designs to differentiate their products and gain market share. - **Coffee Bean Production:** Suppliers of high-quality coffee beans can differentiate themselves by focusing on optimizing coffee bloom and flavor, and partnering with equipment manufacturers to showcase their products. - **Home Appliance Manufacturing:** Manufacturers of home brewing equipment can capitalize on the trend towards premium coffee brewing equipment and work with coffee suppliers to showcase the superiority of their products. ## Related on Trend Hunter - [Sleek Pour-Over Coffee Makers](https://www.trendhunter.com/trends/pourover-coffee-maker1.md) - [Automated Pour-Over Coffee Makers](https://www.trendhunter.com/trends/xbloom-allinone-coffee-machine.md) - [Single-Cup Workstation Coffee Makers](https://www.trendhunter.com/trends/brewster-dcm5000.md) - [Designer Drip Coffee Makers](https://www.trendhunter.com/trends/fellow-aiden.md) - [Precision Power-Over Coffee Makers](https://www.trendhunter.com/trends/hiroia-hikaru-v60-smart-brewer.md) - [Character Coffee Makers](https://www.trendhunter.com/trends/the-moky.md) - [Minimalist One-Button Coffee Makers](https://www.trendhunter.com/trends/muuto-coffee-maker.md) - [Slick Minimalist Coffee Machines](https://www.trendhunter.com/trends/minimalist-coffee-machine.md) - [Tranquil Design Coffee Makers](https://www.trendhunter.com/trends/zenbrew-coffee-maker.md)