# Striking Bright Pink Sneakers The New Pink IVY PARK x adidas UltraBOOST is on Its Way By Katherine Pendrill | Published 2022-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-park-x-adidas-ultraboost References: [hypebae](https://hypebae.com/2022/1/ivy-park-beyonce-adidas-ultraboost-pink-sneakers-collaboration-release-price-info) As part of her ongoing collaboration with [adidas](https://www.trendhunter.com/trends/the-adidas-samba-og), Beyoncé has launched one of the brand's most highly-anticipated pieces yet: the new prink [IVY PARK](https://www.trendhunter.com/trends/adidas-and-ivy-park) x adidas [UltraBOOST](https://www.trendhunter.com/trends/ultraboost-collection). Together, the iconic duo has put a creative twist on a signature adidas silhouette. The new version comes in a striking bright pink hue with the classic Three Stripes on each side. The shoes also feature a toggle lacing system and a rope attachment at the heels. For a touch of contrast, the adidas logo is printed in white on the tongue. And of course, the sneakers come with their very own IVY PARK hangtag. Priced at $200, the prink IVY PARK x adidas UltraBOOST are certainly not cheap, but they are sure to sell fast when they're released in th coming weeks. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 91% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Bold Colored Sneakers:** Opportunity for the creation of more bold-colored sneakers with creative twists in order to increase consumer allure. - **Collaborative Marketing:** Opportunity for businesses to increase product hype through celebrity collaborations, such as the collaboration between Beyoncé’s IVY PARK and Adidas. - **In-demand Sneaker Culture:** Opportunity for businesses to invest in the ever-growing market of exclusive and high-priced sneakers, such as the IVY PARK x adidas UltraBOOSTs. ### Where This Applies - **Athletic Footwear:** The athletic footwear industry has the opportunity to invest in bold color options and special collaboration marketing for exclusive sneakers. - **Fashion:** The fashion industry has an opportunity to keep up with the trend of selecting bold-colored sneakers as part of its array of clothing and accessory options for consumers. - **Marketing and Advertising:** The marketing and advertising industry has an opportunity to develop more innovative celebrity collaborations with influential figures such as Beyoncé and Adidas. ## Related on Trend Hunter - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Dynamic Vibrant Sneaker Collabs](https://www.trendhunter.com/trends/prosperity-be-the-prize.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Vibrant Pink Basketball Sneakers](https://www.trendhunter.com/trends/pink-lotus.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Floral Tribute Maternal-Inspired Shoes](https://www.trendhunter.com/trends/grandmas-couch-2.md) - [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md)