# Shirt-Free Prep Fashion Thomas Cato Shoots 'The Ivy League Boy' for Iconique By Katherinev123 | Published 2009-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-league-boy References: [iconique](http://www.iconique.com/flash/editorials/style-edition56.html) & [thomascato.dk](http://thomascato.dk) Thomas Cato’s “The Ivy League Boy” editorial, shot for Iconique, is a story about a boy who comes of age surrounded by the proverbial [University Garden](https://www.trendhunter.com/trends/the-campus-collection). Apparently, when a boy comes of age, he likes to take his shirt off and leave his shoes untied. In one set from “The Ivy League Boy,” the model (Karim Theilgaard at [Storm](https://www.trendhunter.com/trends/storm-jacket)) is shirtless while wearing a backpack, boxers and unlaced boots. In another, he has on a scarf, cords, a fedora, and a watch - that’s it. To the stylist’s credit, “The Ivy League Boy” editorial did contain several shots where the boy is dressed quite nicely in the normal prep-school clothes including a plaid shirt and crested blazer. But his boots remain untied. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Shirt-free Fashion:** Opportunity for disruptive innovation in the fashion industry by reshaping traditional dress codes and redefining formal wear. - **Unconventional Styling:** Innovative fashion styling that challenges norms and embraces non-traditional elements can create new and exciting fashion trends. - **Youthful Rebellion:** The trend of showcasing youth culture through fashion, rebellious attitudes, and non-conformist styles presents opportunities for disruptive fashion brands. ### Where This Applies - **Fashion:** Fashion brands can explore new markets and target younger audiences by embracing unconventional styling and creating unique, rebellious fashion lines. - **Editorial Photography:** Opportunities exist for photographers to capture and showcase unconventional fashion trends and challenge societal norms through editorial photography. - **Fashion Retail:** Retailers can capitalize on the trend of unconventional fashion styling by curating unique collections and promoting non-traditional dress codes to attract a younger customer base. ## Related on Trend Hunter - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md)