# Sporty Ivy League-Inspired Lines The North Face Purple Label Channels the Ivy League Aesthetic By Kalin Ned | Published 2022-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-league-aesthetic References: [highsnobiety](https://www.highsnobiety.com/p/the-north-face-purple-label-ss23/) The [Ivy League](https://www.trendhunter.com/trends/west-coast-ivy) aesthetic is a popular one for brands to take on and rework. There is a certain nostalgia and regalness to the style which reflects a collegiate tradition of men's dress and is great for those trying to evoke certain aspects of American subculture. The Ivy League aesthetic is front row and center for [The North Face](https://www.trendhunter.com/trends/beams-and-the-north-face) Purple Label in its Spring/Summer 2023 collection—even though the spin-of label is still only available in Japan. It is worth noting that this company is completely separate from The North Face. It is owned by Goldwin, a Japanese conglomerate that has the exclusive rights to sell The North Face apparel in Japan and South Korea since 1982. The Spring/Summer 2023 capsule is called The [Mountain](https://www.trendhunter.com/trends/mountain-ivy) Ivy and it certainly builds on an Ivy style tradition in Japan. Image Credit: The North Face Purple Label ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 80% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Ivy League-inspired Fashion:** Continued popularity of the Ivy League aesthetic in fashion creates opportunities for brands to rework and modernize the traditional style. - **Regional Exclusivity in Fashion:** Companies can leverage regional licensing agreements to create sub-brands and exclusive collections tailored to specific markets. - **Exploring Subcultures in Fashion:** Exploring and incorporating elements of subcultures, such as the Ivy League tradition, can set brands apart and create a strong brand identity. ### Where This Applies - **Fashion:** The fashion industry can incorporate the Ivy League aesthetic and explore subcultures to create new styles and collections. - **Licensing:** Companies can utilize licensing agreements to create exclusive collections tailored to specific regions and markets. - **Retail:** Retailers can leverage consumer interest in the Ivy League aesthetic to offer new and unique products that capture nostalgia and tradition. ## Related on Trend Hunter - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Winter Collaboration Streetwear](https://www.trendhunter.com/trends/the-north-face-purple-label-japan.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md)