# Curated Alcohol-free Wine Lists Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List By Ell Smith | Published 2024-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ivy-collection References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2024/01/the-ivy-curates-its-first-alcohol-free-fine-wine-list/) & [ivycollection](https://ivycollection.com/)  The Ivy Collection, renowned for its exquisite dining experiences in unique spaces across the United Kingdom, has joined forces with [Zero Zilch Zip](https://www.trendhunter.com/trends/hardys-zero) to introduce a trial list of [no-and-low fine wines](https://www.trendhunter.com/trends/premium-alcohol-removed-wine). Spanning selections like Barossa Valley Shiraz, Californian Cabernet Sauvignon, a "bone-dry" Sangiovese from Chianti, and a [sparkling cuvée](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) from Baden, Germany, this curated alcohol-free menu sets a new standard. Notably, the sommelier-crafted offerings in six restaurants go beyond traditional choices, catering to a growing consumer base of sober and sober-curious diners. The collaboration not only expands beverage options but also elevates the dining experience, providing thoughtful pairings and enhancing the overall appeal for consumers seeking sophisticated, alcohol-free alternatives in an ever-evolving culinary landscape. Image Credit: Ivy Collection ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 11% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **No-and-low Alcohol Wine:** The curated alcohol-free wine lists in the Ivy Collection restaurants showcase a range of no-and-low alcohol fine wines, catering to the growing demand for sophisticated alternatives. - **Sommelier-crafted Offerings:** The sommelier-crafted alcohol-free wine selections elevate the dining experience by providing thoughtful pairings and enhancing the overall appeal for sober and sober-curious diners. - **Expanding Beverage Options:** The introduction of curated alcohol-free wine menus goes beyond traditional choices, expanding beverage options for consumers seeking sophisticated, alcohol-free alternatives. ### Where This Applies - **Hospitality:** The Ivy Collection's alcohol-free wine lists bring disruptive innovation to the hospitality industry by catering to the growing demand for sophisticated alternatives in the ever-evolving culinary landscape. - **Wine and Beverage:** The curated alcohol-free wine offerings present disruptive innovation opportunities for the wine and beverage industry, as they tap into the increasing popularity of the no-and-low alcohol trend. - **Culinary:** The collaboration between the Ivy Collection and Zero Zilch Zip introduces disruptive innovation to the culinary industry by providing thoughtful pairings and elevating the dining experience for sober and sober-curious diners. ## Related on Trend Hunter - [Curated Alcohol-Free Alternatives](https://www.trendhunter.com/trends/house-of-00.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Non-Alcoholic Wine Clubs](https://www.trendhunter.com/trends/nonalcoholic-wine-club.md) - [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md) - [French Non-Alcoholic Wine Collections](https://www.trendhunter.com/trends/nonalcoholic-wine-collection.md)