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# Demure Elegance Advertorials
The Ivre by Talitha Maranila Fall/Winter 2013 Campaing is Timeless

By Jana Pijak | Published 2012-12-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ivre-by-talitha-maranila-fallwinter-2013
References: [designscene.net](http://www.designscene.net/2012/12/ivre-fw13-advan-matthew.html) & [advanmatthew](http://www.advanmatthew.com)

The Ivre by Talitha Maranila Fall/Winter 2013 ad campaign stars Perfect 10 face Nastya Mihaylova. The model is lensed by photographer Advan Matthew, who captures her in a [womenswear wardrobe](https://www.trendhunter.com/trends/artless-forevers-fall-25) of the luxe label's timeless garments.

Nastya shows off her flowing locks and [retro-inspired makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign) by hair and beauty artist Dewi Darmawan, while dressed in a palette of [monochromatic tones](https://www.trendhunter.com/trends/jiyongkim-fw25). Draped in black and white, the model wears retro-inspired jump suits, fitted frocks and prim peplums while posing both outdoors and in studio.

The Ivre by Talitha Maranila Fall/Winter 2013 ad campaign is classically chic highlighting the label's timeless and elegantly demure collection. Transcending a multitude of generations, this collection features signature classics that make the perfect transition from day to evening.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 60% | Activity: 45% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Timeless Fashion:** There is an opportunity for disruptive innovation in the fashion industry by creating timeless garments that can be worn for multiple generations.
- **Retro-inspired Makeup:** By developing makeup products and techniques that draw inspiration from retro styles, there are opportunities to disrupt the beauty industry.
- **Monochromatic Palettes:** Creating monochromatic fashion collections opens up disruptive innovation opportunities in the design industry.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from embracing timeless designs and creating garments that can be worn across generations.
- **Beauty:** The beauty industry can explore and capitalize on retro-inspired makeup looks and products.
- **Design:** Designers can disrupt the industry by focusing on monochromatic palettes in their collections.

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