# Rockin' Relic Tees The Ivory Skies 'Purple Haze' Collection was Inspired by Jimi Hendrix By Ivory Skies | Published 2010-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ivory-skies-purple-haze References: [ivoryskies.net](http://www.ivoryskies.net/viewcollections.html) With so many [t-shirt labels](https://www.trendhunter.com/trends/ikkyu) coming and going these days it is a good thing to see some sticking around. London-based Ivory Skies has been around for nearly two years now (which, in t-shirt language, is long). The Ivory Skies 'Purple Haze' collection, the latest line from the brand, features more ancient drawings that sit nicely on a printed tee. Staying true to its ancient art and modern indie fashion blend, Ivory Skies has brought to the table a less refined look than its first collection. The Ivory Skies Purple Haze line is inspired by [rock](https://www.trendhunter.com/trends/palace-x-him), the love of the great Jimi Hendrix, and the color purple. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Ancient Art-inspired Apparel:** Apparel brands can look into incorporating ancient artworks into their collections, which can appeal to fashion-conscious consumers appreciative of history and art. - **Musician-influenced Fashion:** Fashion designers can take inspiration from musicians to create unique and trendy clothing lines that cater to music enthusiasts and fans of specific artists. - **Indie Fashion Brands:** Entrepreneurs can create independent fashion brands that cater to niche audiences and compete with larger fashion retailers through unique designs and marketing strategies. ### Industries Being Reshaped - **Apparel Industry:** Apparel manufacturers and designers can tap into the trend of ancient art-inspired designs to attract consumers looking for unique and culturally relevant clothing options. - **Music Industry:** Musicians and music labels can collaborate with fashion brands to create limited-edition collections that cater to fans and promote both music and fashion in a mutually beneficial way. - **Indie Fashion Industry:** Entrepreneurs and investors can tap into the growing market of indie fashion by funding and promoting new and innovative brands that focus on niche audiences and unique designs. ## Related on Trend Hunter - [Vintage Band T-Shirt Capsule](https://www.trendhunter.com/trends/sonic-youth-band-tee.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Zen Graphic Apparel](https://www.trendhunter.com/trends/ikkyu.md) - [Music-Honoring Shirt Collections](https://www.trendhunter.com/trends/eton-1.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md)