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# Amorously Morose Illustrations
‘Love is Dead’ by Ivonne Spinoza is Clevar and Crisp

By Josh Triantafilou | Published 2012-05-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ivonne-spinoza
References: [behance.net](http://www.behance.net/gallery/Love-Is-Dead/4059743) & [ivonnespinoza](http://ivonnespinoza.com/)

Ivonne Spinoza recently completed [the illustrations for her book](https://www.trendhunter.com/trends/amusebouche) titled, ‘Love is Dead,’ which depict [amorous zombies and enamored ghosts](https://www.trendhunter.com/trends/ghosted-sweethearts). Each page is simple, to the point and amusing. Though the style is reminiscent of a children’s book, it is intended for a more mature audience, as it may not make for the best bedtime reading for children.

The clever use of irony and visual puns is what gives Love is Dead its quirky humor. Aesthetically speaking, the book has much merit as well. Each illustration is drawn with neatness and precision. More than this, Ivonne Spinoza uses an original color scheme not usually associated with the undead.

Gray, green and black are common hues in most [horror-themed palettes](https://www.trendhunter.com/trends/kill-them-with-kindness). Ever original, Spinoza instead uses colors like pink and purple. This achieves a spooky effect while maintaining the levity of the book.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 48% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What Makes This Trend Stand Out

- **Amorous Zombies and Enamored Ghosts:** An emerging trend of incorporating love and romance into traditionally spooky characters presents opportunities for disruptive innovation in the entertainment industry.
- **Irony and Visual Puns:** The clever use of irony and visual puns in art and design opens the door for disruptive innovations in advertising and marketing campaigns.
- **Original Color Scheme:** The use of unconventional colors in horror-themed artwork creates opportunities for disruptive innovation in the fashion and interior design industries.

### Sectors Adopting This

- **Entertainment:** The incorporation of love and romance into spooky characters creates new opportunities for disruptive innovation in the entertainment industry.
- **Advertising and Marketing:** The use of irony and visual puns in art and design can inspire disruptive innovations in advertising and marketing campaigns.
- **Fashion and Interior Design:** The use of unconventional color schemes in horror-themed artwork presents opportunities for disruptive innovation in the fashion and interior design industries.

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