# In-Vitro Pregnancy Benefits Starbucks Will Now Cover IVF Treatment Costs for All Employees By Madison Mackay | Published 2018-04-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ivf-treatment References: [brit.co](https://www.brit.co/starbucks-covers-ivf-treatments-for-full-and-part-time-employees-heres-why/) & [huffingtonpost](https://www.huffingtonpost.ca/2017/09/07/starbucks-offering-ivf-coverage_a_23200747/) [Starbucks](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together) implemented a new employee benefit that will offer both full and part-time employees the finances for [in-vitro fertilization (IVF)](https://www.trendhunter.com/trends/fertilitywellness-brand). For women wanting to start a family, IVF is often the best or only option and can become very expensive with a low probability for first time pregnancies. The business will now offer up to $20,000 towards IVF treatments with manager of global corporate communications Reggie Borges saying that “Offering benefits like this elicits a unique brand loyalty," keeping communication with employees about individual needs open at all times when it comes to [existing benefits](https://www.trendhunter.com/trends/working-mothers). Along with many other useful benefits such as college tuition and health care, Starbucks is now prepared to cover IVF costs and all related medications, helping to make the workplace an even safer and more comfortable environment for women. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Increased Workplace Benefits:** Employers are offering more comprehensive benefits, such as covering IVF treatment costs, to attract and retain top talent. - **Financial Support for IVF:** Companies, including Starbucks, are providing financial assistance for IVF treatments to address the high costs associated with starting a family. - **Employee Well-being and Support:** Organizations are prioritizing employee well-being by offering benefits like IVF coverage and creating a supportive work environment for women. ### Sectors Adopting This - **Healthcare:** The healthcare industry can explore opportunities to partner with employers in providing comprehensive coverage for reproductive treatments, including IVF. - **Human Resources:** HR professionals can incorporate fertility support programs, like covering IVF costs, as part of their talent acquisition and retention strategies. - **Pharmaceuticals:** Pharmaceutical companies can introduce specialized medications and treatments to support IVF procedures, aligning with the growing demand for fertility solutions. ## Related on Trend Hunter - [Family-Building Employee Benefits](https://www.trendhunter.com/trends/family-building-opportunities.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together.md) - [IVF-Supporting Medical Devices](https://www.trendhunter.com/trends/medical-devices.md) - [Vegan Milk Initiatives](https://www.trendhunter.com/trends/caulimilk.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md) - [Non-Dairy Milk Accessibility Improvements](https://www.trendhunter.com/trends/nondairy-milk.md) - [Healthcare Worker Coffee Campaigns](https://www.trendhunter.com/trends/free-starbucks-coffee.md) - [Retail Accessibility Frameworks](https://www.trendhunter.com/trends/inclusive-spaces-framework.md)