# Wicked Wheelchair Fashion Shoots Iveta Andelova x Kee Magazine January 2012 Takes a Bold Approach By Marie | Published 2011-11-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/iveta-andelova References: [touchpuppet](http://www.touchpuppet.com/2011/11/23/iveta-andelova-by-olaf-mueller-for-kee-magazine-january-2012/) & [olaf.hk](http://www.olaf.hk/) It's hard to believe that next year's hottest fashion editorials are already beginning to pop up, but after seeing the Iveta Andelova x Kee Magazine January photoshoot, there's no doubt that 2012 will be a wild year in the fashion world. Lensed by the ever-experimental Olaf Mueller, this compellingly strange photo story features Iveta Andelova in an array of almost corpse-like poses. The eerie quality is taken a step further by the setting for the shots, which looks like an abandoned hospital or institution. Beyond the set and props (which are incredibly reminiscent of Lady Gaga's 'Paparazzi' video), stylist Olivia Tsang brings out some of the finest [winter and spring looks](https://www.trendhunter.com/trends/khaotique-noir) to look forward to in the coming months. [Long peacoats, flashy colors](https://www.trendhunter.com/trends/auteur-studios-fall-2025), and [bold prints](https://www.trendhunter.com/trends/asos-inspired-by) are just a few of the great things to expect, and Iveta looks fabulous in them. Don't miss the haunting Kee Magazine January 2012 issue, featuring Iveta Andelova like you've never seen her before. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fashion Editorial Innovation:** Experimental photo shoots that challenge tradition and explore new themes in fashion - **Disability Representation in Fashion:** Increasing awareness and representation of disabled models in fashion editorial and advertising - **Abandoned Location Shoots:** Using eerie and unconventional locations as backdrops for fashion editorials ### Industries Being Reshaped - **Fashion:** Fashion brands could experiment with unconventional photo shoots to create buzz and increase engagement on their social media platforms. - **Disability Nonprofits:** Nonprofits focused on disability rights could partner with fashion brands to push for greater representation of disabled models in advertising and editorial. - **Photography:** Photographers and their clients could explore using unconventional locations, such as abandoned buildings, to give their photoshoots a unique and edgy feel. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)