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# Illicit Vacation Retreats
The Iverostar at Varadero is Cuba's Top-Ranked Luxury Hotel

By Katie Cordrey | Published 2010-01-25 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/iverostar-varadero-cuba
References: [tripadvisor](http://www.tripadvisor.com/Hotel_Review-g147275-d535717-Reviews-Iberostar_Varadero-Varadero_Cuba.html) & [firstchoice](http://www.firstchoice.co.uk/holidays/cuba-varadero-holidays/varadero/iberostar-varadero/)

The Iverostar Varadero, Cuba is a top-rated luxury hotel on the Cuban beach east of Havana. While travel to Cuba is restricted for US citizens, the rest of the world’s travelers enjoy the Cuban beaches and culture at will.

Several reviews of the Iverostar at Varadero rank it as a top-flight destination resort. It is said to be immaculately clean with extraordinarily good service. The rates are amazingly low for a hotel of this caliber as well, around $125 per night per couple--perfect for credit-crunched luxury-seekers.

Photo Credit: [Flickr](http://www.flickr.com/photos/wimi/)

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 68% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Luxury Retreats:** Disruptive innovation opportunity: Creating affordable luxury retreats in desirable vacation destinations.
- **Impeccable Service:** Disruptive innovation opportunity: Developing innovative service models to provide exceptional customer experiences in the hospitality industry.
- **Budget Luxury:** Disruptive innovation opportunity: Offering affordable luxury options for credit-constrained consumers.

### Who This Affects Most

- **Hospitality:** Disruptive innovation opportunity: Leveraging technology to enhance guest experiences and improve operational efficiency in the hospitality industry.
- **Travel and Tourism:** Disruptive innovation opportunity: Developing new travel packages and experiences that cater to luxury-seeking travelers.
- **Vacation Rental:** Disruptive innovation opportunity: Creating alternative accommodation options that combine the comfort of a hotel with the convenience of a vacation rental.

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