# Deep-Sea Wine Cellars Ivan Simonic Introduced a Unique Technique to Mature Wine By manzil | Published 2010-11-30 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/ivan-simonic References: [smh.au](http://www.smh.com.au/executive-style/top-drop/winemaker-creates-deep-sea-wine-cellar-20101123-1857b.html) Slovenian winemaker Ivan Simonic has come up with a unique [wine maturing technique](https://www.trendhunter.com/trends/wine-climate-cabinets) that will eliminate the traditional techniques adopted to maturing sparkling wine. Ivan discovered this breakthrough technique when he gathered six hundred wine bottles that were laid on the Adriatic seabed for six months. According to the winemaker, a seabed is the perfect place for storing wine because of its ideal and natural temperatures. Named after the Greek God of the sea Poseidon, the sparkling wine will be available at $139. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Deep-sea Wine Maturing:** The trend of maturing wine in deep-sea offers opportunities for the wine industry to explore new ways to achieve unique and premium flavors. - **Natural Temperature-based Wine Maturing:** Adopting natural temperatures to store wine using underwater technique opens doors for innovative storage methods. - **Wine Storage Techniques:** Exploring unconventional storage techniques for wine offers potential for the industry to provide exclusive and distinct products. ### Where This Applies - **Wine Industry:** The wine industry can leverage the technique to offer new, high-end, and unique products that appeal to wine enthusiasts. - **Underwater Technology:** Underwater technology can explore a new market of using the sea as a natural storage for different drinks and expand the applications of underwater technology in the process. - **Luxury Food and Beverage:** Luxury food and beverage companies can identify opportunities to use innovative techniques to offer high-end products that appeal to sophisticated customers. ## Related on Trend Hunter - [Coastal Wine Kits](https://www.trendhunter.com/trends/seaside-tasting-wine-kit.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Sparkling Wine Preservation Devices](https://www.trendhunter.com/trends/coravin.md) - [Natural Wine Subscription Platforms](https://www.trendhunter.com/trends/wine-subscription-platform.md) - [Culture-Honoring Sparkling Wines](https://www.trendhunter.com/trends/severan.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md) - [Sleek Smart Wine Cabinets](https://www.trendhunter.com/trends/wine-climate-cabinet.md)