# Global Goods Tracking Sites The iuMAP Project Tracks and Maps Global Social Enterprise By Katie Cordrey | Published 2010-10-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/iumap-project References: [worldchanging](http://www.worldchanging.com/archives/011445.html) & [iumap.org](http://iumap.org/) Social enterprises that serve the 2.5 billion people living on less than $2.50 per day are the focus of Ayllu’s iuMAP project. [Data gathered in developing countries](https://www.trendhunter.com/trends/mapgo) worldwide is analyzed and distributed via the iuMAP project. The data assists with assessment of the market-based methods that social enterprise uses to address [social and environmental challenges](https://www.trendhunter.com/trends/charityexplorer). The end result is the creation of [social enterprise sustainable businesses](https://www.trendhunter.com/trends/ethical-commerce-platform), informed by uiMAP data and delivery of products and services including health care, lighting and potable water to the world’s poor. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Social Enterprise Market Analysis:** Tracking and analyzing data on social enterprises in developing countries provides opportunities for innovative approaches that address social and environmental challenges through market-based methods. - **Sustainable Business Models for Social Enterprises:** Gathering data on social enterprise activities in developing countries facilitates the development of sustainable business models for addressing the needs of people living in poverty. - **Data-driven Solutions for Global Poverty:** Data analysis of social enterprise activities in developing countries offers opportunities for data-driven solutions that focus on improving the lives of people living in poverty. ### Where This Applies - **Market Research and Analysis:** Market research and analysis firms can use the iuMAP project data to develop insights into the social enterprise market and create effective business strategies for client companies. - **Social Enterprise Consulting:** Consulting firms that specialize in social enterprises can use the iuMAP project data to develop customized solutions that are informed by data-driven insights and tailored to the needs of their clients. - **International Development:** International development organizations can apply the insights and solutions provided by the iuMAP project to design and implement poverty-reduction strategies that are based on data-driven insights and sustainable business models. ## Related on Trend Hunter - [Accessibility Mapping Projects](https://www.trendhunter.com/trends/accessibility-mapping-project.md) - [Hunger Relief Initiatives](https://www.trendhunter.com/trends/hunger-relief.md) - [Global Data Extraction](https://www.trendhunter.com/trends/scrapio.md) - [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md) - [Global Travel Hubs](https://www.trendhunter.com/trends/nomadmania.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Nonprofit Technology Solutions](https://www.trendhunter.com/trends/benevolent-tech.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Global Election Trackers](https://www.trendhunter.com/trends/world-election-map.md)