# K-Pop Artist-Fronted Fashion Campaigns Roger Vivier Taps Itzy Yeji for the Un Été à Paris Campaign By Kalin Ned | Published 2025-04-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/itzy-yeji References: [lesfacons](https://lesfacons.com/2025/04/16/roger-vivier-un-ete-a-paris-spring-2025-campaign-film-starring-itzy-yeji/) & [youtube](https://www.youtube.com/watch?v=f-d41Nqh7Cw) Roger Vivier's 'Un Été à Paris' Spring 2025 campaign presents a sophisticated fusion of Parisian elegance and contemporary youth culture through the strategic collaboration with [K-pop sensation Itzy Yeji](https://www.trendhunter.com/trends/jang-won-young). The campaign film artfully blends the Maison's heritage craftsmanship with seasonal freshness. The video showcases reimagined classics like the Belle Vivier slingbacks in summer-appropriate linen and raffia, alongside striped nautical-inspired accessories that nod to mid-century French resort wear. Creative Director Gherardo Felloni's vision comes to life through thoughtful material selections — from woven raffia sandals to [crystal-adorned bags](https://www.trendhunter.com/trends/jewel-bag) — that maintain the brand's luxury DNA while introducing playful textures and vibrant hues suited for warm-weather dressing. Itzy Yeji's ambassadorship bridges [Roger Vivier's storied legacy](https://www.trendhunter.com/trends/roger-viviers-fall-2026-collection) with modern global appeal, as she embodies the collection's spirit while traversing iconic Parisian locales from hidden gardens to the Seine's bridges. Image Credit: Roger Vivier ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 93% | Activity: 94% | Freshness: 38% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Fusion Fashion Campaigns:** Integrating global pop culture icons with traditional luxury fashion can captivate diverse audiences and rejuvenate classic brands. - **Youth-centric Luxury Collaborations:** Leveraging young pop culture influences in high fashion can attract a younger consumer demographic while preserving brand prestige. - **Seasonal Material Innovations:** Innovative use of seasonal materials like linen and raffia in luxury fashion elevates traditional styles with fresh, contemporary appeal. ### Sectors Adopting This - **Luxury Fashion:** The luxury fashion industry benefits from blending heritage craftsmanship with contemporary cultural trends to engage a broader audience. - **Celebrity-endorsement Marketing:** Celebrity collaborations in marketing can enhance a brand's global reach and appeal by tapping into the entertainer's fanbase. - **Textile Innovation:** The textile industry can innovate through the introduction of seasonal and culturally relevant materials to create distinctive fashion statements. ## Related on Trend Hunter - [Youthfully Elegant Spring Capsules](https://www.trendhunter.com/trends/ss26-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Luxury Fashion Label Expansions](https://www.trendhunter.com/trends/belle-vivier-shoe.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [High-End Sneaker Collections](https://www.trendhunter.com/trends/viv-on-the-run.md) - [Music-Forward Denim Campaigns](https://www.trendhunter.com/trends/levis-tapped-charlotte-cardin-ros-and-doechii.md) - [Alluring Footwear Collections](https://www.trendhunter.com/trends/roger-viviers-fall-2026-collection.md)