# Re-Designed Family-Owned Olive Oils Itxart Olive Oil Tells a Story Through Its Packaging By Ell Smith | Published 2024-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/itxart-olive-oil References: [packagingoftheworld](https://packagingoftheworld.com/2023/11/itxart-olive-oil.html)  Itxart Olive Oil's story comes alive in its packaging, thanks to Laia Fusté Studio. The design beautifully captures the essence of two generations in the family. The art deco style, featuring a vibrant green color, not only reflects the natural origin of the olive oil but also nods to the scenic beauty of Catalonia. Through a clever mix of fonts, the packaging visually tells the unique perspectives of both Joan, who cares deeply about the oil, and Maria, who's passionate about sustainability. This packaging isn't just a label; it's a living record of the family's history and the different voices within it. This new packaging, adorned with the family's farmhouse tile pattern from Catalonia, is not just about olive oil; it's a simple, yet profound, reflection of the family's story and values. Image Credit: Itxart Olive Oil, Laia Fusté Studio ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 7% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Art Deco Packaging:** Art deco style packaging captures the essence of two generations in Itxart Olive Oil's family-owned product. - **Clever Font Design:** Clever font design visually tells the unique perspectives of both Joan and Maria in the Itxart Olive Oil packaging. - **Living Record Packaging:** The packaging of Itxart Olive Oil serves as a living record of the family's history and the different voices within it. ### Who This Affects Most - **Olive Oil Production:** The unique packaging of Itxart Olive Oil presents a disruptive innovation opportunity to redefine the olive oil production industry. - **Packaging Design:** Itxart Olive Oil's packaging design sets a new trend in the industry, providing an opportunity for disruptive innovation. - **Sustainable Food Branding:** Itxart Olive Oil's sustainable and story-driven packaging represents a disruptive innovation opportunity in the sustainable food branding industry. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Artisanal Spanish Olive Oils](https://www.trendhunter.com/trends/artisanal-spanish-olive-oil.md)