# Dubious Legal Campaigns The ITV1 Injustice Print Ads Questions (Un)Lawful Actions By Meghan Young | Published 2011-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/itv1-injustice References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/itv-injustice-knife-gavel-fist-evidence-bag-angel/) & [itv](http://www.itv.com/injustice/) We all know the folly and fallacy of following the 'eye for an eye' principle, yet sometimes people cannot help but do just that; enter the ITV1 Injustice ad campaign. These series of five posters advertise a new TV drama airing on [ITV](https://www.trendhunter.com/trends/the-last-photo) in which a criminal barrister finds himself questioning his belief in the legal system. With a great premise to work with, it is no wonder that the ITV1 Injustice ad campaign is just as strong and controversial. Taking a cue from the popularity of [minimal posters](https://www.trendhunter.com/trends/beige-billboards), the ITV1 Injustice [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are simple and direct. They rely on bold taglines such as 'Is murdering a murderer always murder?' as well as stark imagery that reinforces the difficult questions posed. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 91% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Minimal Poster Advertising:** Opportunity for innovative and impactful advertising campaigns that convey strong messages with simple and direct designs. - **Controversial Marketing:** Potential for disruptive marketing strategies that challenge conventional norms and provoke thought and discussion. - **Reevaluating the Legal System:** Opportunity for disruptive innovations that question and improve upon existing legal practices and beliefs. ### Industries Being Reshaped - **Advertising:** Opportunity for companies to create powerful and attention-grabbing advertising campaigns that challenge traditional approaches. - **Media and Entertainment:** Potential for innovative TV dramas and shows that tackle controversial topics and provoke critical thinking. - **Legal Services:** Opportunity for legal professionals and firms to reevaluate their practices and find ways to improve the legal system and deliver justice more effectively. ## Related on Trend Hunter - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Villainous Board Game Campaigns](https://www.trendhunter.com/trends/monopoly-all-is-fair.md) - [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md)