# Library-Matching Streaming Services iTunes Match Syncs Songs in User's Library to Online Listening By M | Published 2016-07-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/itunes-match References: [digitaltrends](http://www.digitaltrends.com/music/apple-music-itunes-match-audio-fingerprint-rolling-out/?utm_source=feedly&utm_medium=webfeeds) & [apple](http://www.apple.com) Apple Music is expanding and streamlining its [music subscription service](https://www.trendhunter.com/trends/go-music) platform to incorporate a feature called iTunes Match that will sync music in the user's existing library to their online library. This way, iTunes users have their music in one place without having to delete duplicates, carry over music or re-purchase. The iTunes Match feature is an audio fingerprint tech feature that is able to us [AI technology](https://www.trendhunter.com/trends/facetuneai) to survey the user's library for them and ensure the songs are matched to their subscription service. The platform is able to scan through music files and detect matches at a human-critical level. This means the AI feature will be able to detect audio files from the same artist and album and even be able to distinguish the similarity between studio and live recordings. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Library-matching Services:** The trend of library-matching services can be leveraged by music streaming platforms to offer a more seamless listening experience to their users. - **AI-powered Cloud Storage:** Incorporating AI technology in cloud storage services can provide users with more efficient and accurate sorting and matching of their music libraries. - **Personalized Playlists:** Using library-matching algorithms to create personalized playlists for individual users can elevate the music streaming experience to the next level. ### Where This Applies - **Music Streaming Services:** Music streaming services can leverage the library-matching trend to differentiate themselves and improve the user experience. - **Cloud Storage Solutions:** Cloud storage solution providers can incorporate AI technology to streamline their platform and offer more user-friendly features. - **Digital Music Purchasing Platforms:** Digital music purchasing platforms can incorporate library-matching services to offer users a more efficient and cost-effective way to manage their music libraries. ## Related on Trend Hunter - [Singalong Streaming Service Features](https://www.trendhunter.com/trends/apple-music-sing.md) - [AI Music Platforms](https://www.trendhunter.com/trends/musify.md) - [Curated Music Discovery Playlists](https://www.trendhunter.com/trends/discovery-station.md) - [Predictive Music Engines](https://www.trendhunter.com/trends/findmusicai.md) - [Playlist-Building AI Platforms](https://www.trendhunter.com/trends/playlistai.md) - [AI Adaptive Music Apps](https://www.trendhunter.com/trends/adaptive-music-platform.md) - [AI Mood-Based Playlists](https://www.trendhunter.com/trends/mood2music.md) - [Streaming Service Wellness Initiatives](https://www.trendhunter.com/trends/apple-music-sound-therapy.md) - [AI Playlist Prompts](https://www.trendhunter.com/trends/ai-playlist.md)