# Miniature Basketballer Figurines Jonas Valanciunas' Itty Bitty Ballers are a GoDaddy Promotion By Joey Haar | Published 2017-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/itty-bitty-ballers References: [ittybittyballers](http://ittybittyballers.ca/) As part of a promotion for its small business services, [GoDaddy](https://www.trendhunter.com/trends/act-like-you-know) tapped the [Toronto Raptors](https://www.trendhunter.com/trends/jurassic-park-themed-1)' star center Jonas Valanciunas for a campaign called 'Itty Bitty Ballers.' The campaign centers around a live website built with GoDaddy's new Website Builder. It also features a commercial that airs during Toronto Raptors' broadcasts showing a fictional small business selling miniature figurines of the Lithuanian legend. Though the Itty Bitty Ballers business is a story invented for the ad campaign, GoDaddy created a real website that sells several different JV figures. The figures come in goofy poses that include the 7 foot tall center doing the splits, dribbling the globe, or riding a raptor. All revenue from the Itty Bitty Ballers sales is being donated to the [MLSE Foundation](https://www.trendhunter.com/trends/pixel-in-the-clutch), a Toronto charity that helps underprivileged kids join organized sports. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Itty Bitty Figurines:** Opportunity for innovative miniature manufacturing technologies to create hyper-realistic figurines for sports or entertainment fans. - **Athlete Promotions:** Athlete endorsements can be leveraged for creating unique promotions that increase brand awareness and help underprivileged communities. - **Small Business Marketing:** Opportunity for marketing-solutions providers to offer cost-effective marketing tools for small businesses such as GoDaddy's Website Builder. ### Where This Applies - **Sports Merchandise:** Innovative miniature manufacturing and 3D printing has disruptive potential in boosting sports merchandise revenue and fan engagement. - **Celebrity Endorsements:** Companies use celebrity endorsements to drive sales and increase brand awareness, leading to greater opportunities in the celebrity endorsement space. - **Marketing Solutions:** The rise of small businesses creates a market opportunity for marketing-solution providers to offer cost-effective marketing tools for small businesses. ## Related on Trend Hunter - [Athlete-Starring Film Ads](https://www.trendhunter.com/trends/jurassic-park-themed-1.md) - [Basketball Athlete-Honoring Figurines](https://www.trendhunter.com/trends/gold-collection.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Basketball Player Minifigures](https://www.trendhunter.com/trends/clicked-in.md) - [Car-Branded Basketball Giveaways](https://www.trendhunter.com/trends/canada-basketball-turo.md) - [Hyper-Detailed Articulating Action Figures](https://www.trendhunter.com/trends/hasbro-starting-lineup.md) - [Digital Sports Collectibles](https://www.trendhunter.com/trends/starting-lineup.md) - [Basketball-Themed Candy Toy Treats](https://www.trendhunter.com/trends/kinder-joy-x-nba-eggs.md) - [Custom Apparel Sports Partnerships](https://www.trendhunter.com/trends/canada-basketball1.md)