# Sprawling Candy Department Stores 'IT'SUGAR' Will Be the World's First Candy Department Store By Katherine Pendrill | Published 2019-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/itsugar References: [delish](https://www.delish.com/food-news/a28721815/it-sugar-candy-department-store-american-dream-mall/) & [itsugar](https://itsugar.com/about-us) Willy Wonka's Chocolate Factory may be fictional, but the new IT'SUGAR shop may be the next best thing. Dubbed the world's very first '[Candy Department Store](https://www.trendhunter.com/trends/hancocks-pick-n-mix-station),' the immersive candy shop will have everything you need to satisfy your sweet tooth. IT'SUGAR is a sprawling department store that will be located in New Jersey's soon-to-be-opened American Dream mall. The new store will boast 22,000-square-feet of sweets, gifts, and other novelty items. The store will also be decked out with candy decorations, including a 60-foot-tall Statue of Liberty made entirely of candy. According to the store's online website, "IT’SUGAR was created to satisfy a universal sweet tooth and provide a variety of bold merchandise with tongue-and-cheek attitude." Image Credit: *IT’SUGAR.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Candy Shopping:** Creating immersive candy shopping experiences can attract customers and increase sales. - **Candy Department Stores:** The concept of candy department stores can revolutionize the way people buy candies, offering a wide range of products and creating unique shopping destinations. - **Novelty Candy Market:** The popularity of novelty candy items presents an opportunity to meet the demand for unique and creative confectionery products. ### Sectors Adopting This - **Retail:** The retail industry can benefit from creating immersive candy shopping experiences and incorporating novel concepts like candy department stores. - **Confectionery:** The confectionery industry can capitalize on the growing demand for novelty candy items by creating innovative and unique products. - **Entertainment and Tourism:** Creating candy-themed attractions within entertainment and tourism industries can attract visitors and provide them with an immersive experience. ## Related on Trend Hunter - [Experiential Candy Shops](https://www.trendhunter.com/trends/mms-berlin.md) - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Mix-and-Match Candy Partnerships](https://www.trendhunter.com/trends/itsugar-and-haribo.md) - [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Expansive Jawbreaker Ranges](https://www.trendhunter.com/trends/clever-candy-jawbreaker-collection.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md)