# Raw Frozen Dog Food Itsdogfood.com Launched Cold-Pressed Dog Food and Jerky Treats By Grace Mahas | Published 2019-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/itsdogfoodcom References: [fabnews.live](https://fabnews.live/robot-food-puts-the-barking-pet-food-category-straight-with-itsdogfood-com/) & [Itsdogfood](http://Itsdogfood.com) A new to market dog food brand, Itsdogfood.com, recently launched a new line of cold-pressed and raw frozen dog food that's perfect for consumers that are looking for high quality, healthy pet food. The brand uses straightforward marketing that appeals to all pet owners by highlighting its high-quality dog food and displays this through bold and clear typography. The packaging uses fun language and humor to relate to its demographic, with phrases such as 'Barking up the right tree' and 'Faff free frozen.' The bold, no-nonsense brand is hoping to appeal to consumers who prioritize the health of their canine friends. The direct-to-consumer brand is affordable thanks to its online subscription model where users can have their dog food delivered right to their front door. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Raw Frozen Pet Food:** Pet food with raw and frozen ingredients is a disruptive innovation opportunity for the pet food industry. - **Cold-pressed Pet Food:** Cold-pressed pet food is a new trend in pet food production that can lead to cleaner and healthier pet food products. - **Direct-to-consumer Pet Food Brands:** Direct-to-consumer pet food brands offer an opportunity for pet owners to have access to high-quality, customized, and affordable pet food products. ### Who This Affects Most - **Pet Food Industry:** The pet food industry can benefit from incorporating raw, frozen, and cold-pressed ingredients in their product development to attract health-conscious pet owners. - **E-commerce Industry:** The e-commerce industry can partner with direct-to-consumer pet food brands to provide convenient and affordable pet food delivery services. - **Pet Health Industry:** The pet health industry can benefit from promoting the health benefits of raw and cold-pressed pet food products to increase consumer awareness and drive demand for healthier pet food options. ## Related on Trend Hunter - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Flash-Frozen Dog Foods](https://www.trendhunter.com/trends/puppyspecific-formula.md) - [Cage-Free Chicken Dog Foods](https://www.trendhunter.com/trends/freeze-dried-chicken-dog-food.md) - [Freshly Prepared Pet Foods](https://www.trendhunter.com/trends/get-real-dog-food.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md) - [Shelf-Stable Raw Pet Foods](https://www.trendhunter.com/trends/red-dog-blue-kat.md)