# Straightforward Dog Food Branding itsdogfood.com Sells Quality Items with a No-Nonsense Approach By Laura McQuarrie | Published 2019-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/itsdogfood-dog-food-branding References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/08/itsdogfoodcom.html) & [itsdogfood](https://itsdogfood.com/) itsdogfood.com sells high-quality pet food with a direct-to-consumer online subscription model that's all about honesty and efficiency—as there's no middle man to educate consumers on its products, the dog food branding was created to be fun and informative but also time-saving for busy pet parents. As the dog food brand makes [cold-pressed kibble and raw frozen meals](https://www.trendhunter.com/trends/get-real-dog-food), as well as jerky treats, it underlines the high quality of its products with [bold, modern typographic packaging](https://www.trendhunter.com/trends/biting-edge)—for example, the brand's competitively priced products boast labels like "Faff Free Frozen" and "No Stress Cold Pressed." Knowing that the needs of every pet are slightly different, the brand makes product recommendations and [custom boxes for its subscription members](https://www.trendhunter.com/trends/feed-right). With its unique approach to dog food branding, itsdogfood.com specifically goes after underserved "rational thinkers who see dogs as dogs" and not people who see their pets as babies or wolves. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Pet Food:** Opportunity for companies to disrupt traditional retail models and create transparent, customizable subscription-based services. - **Personalized Pet Nutrition:** Customizable pet food subscription services could expand to offer personalized nutrition plans based on pet's needs and health conditions. - **Bold, Informative Packaging Design:** Innovative pet food packaging can capture consumer attention and communicate the quality and unique aspects of the product. ### Who This Affects Most - **Pet Food:** Companies can introduce new, high-quality pet food products and services that appeal to rational thinkers and emphasize transparency in ingredient sourcing and production. - **E-commerce:** With the rise of direct-to-consumer pet food brands, e-commerce platforms and delivery services can leverage this trend to offer efficient and convenient options for pet owners. - **Packaging and Design:** Branding agencies and packaging companies can provide innovative and informative packaging design solutions for pet food brands looking to stand out in a competitive market. ## Related on Trend Hunter - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Deliverable Human-Grade Dog Food](https://www.trendhunter.com/trends/humangrade-dog-food.md) - [Premium D2C Pet Food](https://www.trendhunter.com/trends/premium-pet-food-brand.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [AI-Powered Pet Diets](https://www.trendhunter.com/trends/side-by-side-pet.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Subscription-Sourced Dog Foods](https://www.trendhunter.com/trends/hello-fresh.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md)