# Playful Balloon Leashes Itsabob by Jed Berk Ensures Children Don't Lose Their Inflated Toy By Meghan Young | Published 2013-12-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/itsabob-by-jed-berk References: [psfk](http://www.psfk.com/2013/12/balloon-leash-itsabob.html) & [kickstarter](http://www.kickstarter.com/projects/679890809/its-a-bob-a-new-play-experience-with-balloons) Every so often a person will see a [balloon stuck in a tree](https://www.trendhunter.com/trends/keff-joons) or flying high above the city and find themselves thinking about the teary-eyed child that lost it; those sad sightings won't have to happen anymore thanks to Itsabob by Jed Berk, a product designer based in Los Angeles, California. It is basically [a leash for balloons](https://www.trendhunter.com/trends/cocoleash). Once clamped onto the string of a balloon, Itsabob by Jed Berk works fairly simply. With one push of a button, the balloon soars upwards. With another, it is brought back down to the owner. According to Psfk, "The idea behind Itsabob is to let people experience that feeling of 'letting go' of a balloon." It can also act as a [weight for balloons at parties](https://www.trendhunter.com/trends/animal-balloon). ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Balloon Leashes:** Itsabob by Jed Berk ensures children don't lose their inflated toy - **Interactive Balloon Accessories:** Itsabob allows users to control the flight and movement of balloons - **Emotional Experience Products:** Itsabob taps into the sentimentality of letting go of a balloon ### Industries Being Reshaped - **Toy and Entertainment:** Itsabob introduces a new way for children to interact with balloons - **Party Supplies:** Itsabob can be used as a decorative and functional item at gatherings - **Product Design:** The design of Itsabob showcases the potential for innovative and playful product concepts ## Related on Trend Hunter - [Air Balloon-Inspired Lamp Concepts](https://www.trendhunter.com/trends/air-balloon-lamp.md) - [Magnetic Reusable Water Balloons](https://www.trendhunter.com/trends/reusable-water-balloons.md) - [Reusable Water Fight Toys](https://www.trendhunter.com/trends/reusable-water-balloon.md) - [Squeezable Bubble Toys](https://www.trendhunter.com/trends/bubiloons.md) - [Balloon Dog-Themed Smoking Accessories](https://www.trendhunter.com/trends/balloon-dogthemed.md) - [Cross-Body Dog Leashes](https://www.trendhunter.com/trends/extra-long-leash.md) - [Tape Measure Dog Leashes](https://www.trendhunter.com/trends/scope-dog-leash.md) - [Intuitive Intelligent Pet Leashes](https://www.trendhunter.com/trends/intelligent-pet-leash.md) - [Multifunctional Customizable Dog Leashes](https://www.trendhunter.com/trends/nylon-leash.md)