# Bipolar Portable Mugs The 'It's Up to You' Coffee Cup Stores Cold and Hot Contents at Once By Amelia Roblin | Published 2013-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/its-up-to-you References: [yankodesign](http://www.yankodesign.com/2013/05/09/the-coffee-kool-aid-cup/) & [ifdesign.de](http://www.ifdesign.de/) Once you've arrived at your office, it's easy enough to fill two separate glasses with different drinks and to sip them according to your own preference and pace; however, if you'd like a pair of beverages during your commute, you'll be wanting the 'It's Up to You' coffee cup. Only tiny blue and red tabs divulge the duality of the [clever thermos](https://www.trendhunter.com/trends/allcom-smart-tumbler); you otherwise cannot tell that there's anything other than the usual single container inside of it. In fact, the 2013 iF Design Award entry has two divided and [insulated chambers](https://www.trendhunter.com/trends/puffin-drinkware) that are capable of sealing off liquids of contrasting temperatures. Perhaps you'd like to carry your morning coffee and orange juice: just pour them into the 'It's Up to You' [travel mug](https://www.trendhunter.com/trends/eureka-tumbler) so that the former will remain warm and the latter will stay cool. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Dual Chamber Containers:** The trend of dual chamber containers allows for the storage of contrasting liquids in one portable mug. - **Thermal Insulation Innovation:** Innovations in thermal insulation enable the 'It's Up to You' coffee cup to maintain different temperatures for separate drinks. - **Multi-functional Travel Mugs:** The rise of multi-functional travel mugs offers convenience and flexibility to commuters who desire multiple beverages on-the-go. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on the dual chamber containers trend by designing innovative portable drinkware that caters to consumers' preference for different temperature beverages. - **Housewares:** The housewares industry can explore disruptive opportunities in thermal insulation technologies to develop new products that offer temperature control for various liquids. - **Travel Accessories:** The travel accessories industry can tap into the demand for multi-functional travel mugs by creating versatile products that allow users to carry and enjoy multiple beverages during their commute. ## Related on Trend Hunter - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [In-Car Cupholder Upgrades](https://www.trendhunter.com/trends/coolper.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Desk Thermo Tumblers](https://www.trendhunter.com/trends/alessi-buri-tumbler.md) - [Temperature Control Smart Mugs](https://www.trendhunter.com/trends/temperature-control-smart-mug.md) - [Twisting Coffee Brewing Mugs](https://www.trendhunter.com/trends/qterra-craft-travel-brewer.md) - [Smart Temperature Control Tumblers](https://www.trendhunter.com/trends/allcom-smart-tumbler.md)