# Animated Paper People Kodak Drives Home Their "It's Time to Smile" Motto By Tawanda Johnson | Published 2009-12-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/its-time-to-smile References: [adland](http://adland.tv/commercials/kodak-it-s-time-smile-2009-221-usa) & [1000words.kodak](http://1000words.kodak.com/default.asp?item=2408196) In an effort to contribute to its brand-building campaign “It’s time to smile,” [Kodak](https://www.trendhunter.com/trends/kodak-smile) has created a new ad spot featuring an [animated young lady made of paper](https://www.trendhunter.com/trends/going-places-with-ken) that has apparently lost her smile. She walks through a real living environment searching dismally for her smile. As luck would have it, she locates her smile within fun and exciting pictures of herself with family and friends from a digital photo frame. The idea behind the campaign is that relationships with friends and family are important and technology is a great way to stay connected to those you love. I have to admit, the premise is creative and admirable. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Digital Photo Frames:** The rise of digital photo frames presents opportunities for innovative technology to enhance homes and offer personalized experiences. - **Animated Advertising:** Animated ads are becoming more popular, providing opportunities for creativity and brand differentiation. - **Brand Building Campaigns:** There are opportunities to use technology to build powerful, emotional brand campaigns that resonate with consumers. ### Sectors Adopting This - **Technology:** The digital photo frames industry is being disrupted by innovative tech solutions that offer personalized experiences. - **Advertising:** As animated ads become more popular, ad agencies have opportunities to differentiate their brand campaigns with creative and innovative approaches. - **Consumer Goods:** Consumer goods companies can use technology to build powerful brand campaigns that resonate with their audience and foster emotional connections. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Smile-Focused Running Campaigns](https://www.trendhunter.com/trends/smile-20.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md)