# Campaign-Themed Streetwear Series FACETASM Honors Coca-Cola's It’s the Real Thing Campaign By Amy Duong | Published 2019-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/its-the-real-thing References: [highsnobiety](https://www.highsnobiety.com/p/facetasm-coca-cola-fw-19-capsule/) & [facetasm.jp](http://www.facetasm.jp/) Japanese fashion label [FACETASM](https://www.trendhunter.com/trends/the-simpsons-x-family-mart) prepares to launch a unique collection for the Fall/Winter 2019 season in celebration of the iconic 'It’s the Real Thing' campaign by Coca-Cola. The archival campaign originated in 1969 and this year marks its 50th anniversary. The soda brand joins the Japanese imprint to design a series of streetwear essentials adorned in graphics that recall the ad. The brand's founder and designer Hiromichi Ochiai leads the design process and visited the archives in Atlanta's [Coca-Cola Company](https://www.trendhunter.com/trends/social-club-x-cocacola) headquarters. He dived into the 20th-century industrial fashion and created a 22 piece collection featuring the vintage inspiration across a series of pants, shorts, hoodies, embroidered caps, and tees. All of the designs are reworked to add a touch of contemporary design as well. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 54% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Nostalgic Brand Collaborations:** Collaborations between established brands and nostalgic campaigns could be an avenue for companies to appeal to younger generations while tapping into a sense of nostalgia. - **Vintage-inspired Streetwear:** Designers can leverage iconic vintage campaigns to create unique streetwear collections that appeal to consumers who value fashion and nostalgia. - **Archival Fashion:** There is potential for fashion brands to find inspiration in their own archives or collaborate with other brands to create refreshed, archival collections. ### Who This Affects Most - **Fashion:** Fashion brands can partner with other established brands or look to their archives for inspiration to create new collections and designs. - **Beverage:** Beverage companies may have opportunities to collaborate with fashion brands and designers to create special collections or limited-edition products based on iconic ad campaigns. - **Marketing and Advertising:** Marketing and advertising firms can explore the potential of nostalgic campaigns for their clients and create collaborations with fashion brands to extend brand reach and revenue streams. ## Related on Trend Hunter - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Animated Streetwear Capsules](https://www.trendhunter.com/trends/the-simpsons-x-family-mart.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Branded Soda Clog Collections](https://www.trendhunter.com/trends/cocacola-x-crocs.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Beverage Merch Flagships](https://www.trendhunter.com/trends/cocacola-1.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md)