# Tropical Tea Branding It’s Tea Time is a Conceptual Brand Focused on Aesthetics and Quality By Mishal Omar | Published 2018-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/its-tea-time References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/its-tea-time.html) It’s Tea Time is a conceptual tea brand that provides inspiration for how the beverage can be positioned in a way that is both aesthetically contemporary, and that highlights tea’s natural qualities. The packaging comes with the motto “Tea time is a chance to slow down, pull back, and appreciate our surroundings” — which establishes the brand as one that evokes calm and rest. The packaging design features white backdrops and bright pops of color in the form of tropical nature, animals, as well as the fruits that flavor its teas. It’s Tea Time comes with [four individual brews](https://www.trendhunter.com/trends/onetotea) for consumers to enjoy. This conceptual business offers excellent design inspiration for companies looking to [elevate their products through branding](https://www.trendhunter.com/trends/Rithms-Enlite). Image Credit: Yevheniia Hlova ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Contemporary Branding:** Opportunity for companies to elevate their products through modern and visually appealing branding. - **Nature-inspired Packaging:** Potential for brands to use natural elements and bright pops of color to create eye-catching packaging designs. - **Tea's Wellness Appeal:** Possibility for companies to position tea as a beverage that promotes relaxation and well-being. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunity lies in creating unique tea branding and packaging to stand out in the competitive beverage industry. - **Design:** Opportunity for companies to provide design services that focus on contemporary and nature-inspired branding for various industries. - **Wellness:** Potential to create tea brands that emphasize the wellness benefits and provide a calming experience to consumers seeking relaxation. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Wisdom-Based Tea Brands](https://www.trendhunter.com/trends/tuuli-tea.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Contemporary Premium Teas](https://www.trendhunter.com/trends/firebelly-tea.md) - [Heritage Brand Updates](https://www.trendhunter.com/trends/comprehensive-brand-transformation.md)