# Celebrity Assault Campaigns The 'It's on Us' PSA Stars Some of Hollywood's Most Famous Faces By Mesel Isaac | Published 2014-10-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/its-on-us References: [elitedaily](http://elitedaily.com/news/politics/white-house-just-realeased-amazing-anti-sexual-assault-psa-celebrities-super-powerful/765064/) & [itsonus.org](http://itsonus.org/) The [White House](https://www.trendhunter.com/trends/my-friend-max-hate) and Hollywood have teamed up to create a video as part of the 'It's On Us campaign' to change how we think about sexual assault. The 'It's on Us' video features celebrities like Jon Hamm, Kerry Washington and even President Obama, in the hopes of garnering national attention. The video then provides viewers with a link to where they can take the pledge to "help keep women and men safe from sexual assault." The site also provides tools on how to be part of the solution as a well as a link to where people can get the ['It's On Us' t-shirt](https://www.trendhunter.com/trends/hats-for-hope-movement). Not just a video, the It’s On Us campaign is hoping to a create movement where people no longer remain silent and passive, but rather "stand up, step in, and stop sexual assault." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Assault Campaigns:** Using famous faces as a means of garnering national attention for campaigns against sexual assault. - **Interactive Awareness Campaigns:** Creating campaigns as movements and encouraging people to be part of the solution rather than passive observers. - **Sexual Assault Prevention Tools:** Providing tools and resources for people to take preventative action against sexual assault. ### Sectors Adopting This - **Non-profit Sector:** Non-profits working on issues related to sexual assault prevention and awareness. - **Marketing and Advertising:** Marketing and advertising firms developing campaigns and strategies to raise awareness on issues related to sexual assault. - **E-commerce Industry:** Opportunities for e-commerce retailers to develop and sell products that support sexual assault prevention causes. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md)