# Social Gifting Apps The 'Its on Me' App Makes It Easy to Remotely Treat a Friend By Laura McQuarrie | Published 2015-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/its-on-me References: [itunes.apple](https://itunes.apple.com/us/app/its-on-me-gift-local/id659661295?mt=8) Just as buying a gift card will treat a friend to a product or service on your behalf, the 'It's On Me' app works in the same way via a mobile device—without the need to fuss with any wrapping paper. In order to send food and drink gifts, the app lets senders choose from a set list of curated establishments. Once sent, a recipient can instantly redeem the gift at the same place the gift was purchased from. Essentially, the app works in the same way as a gift card, but there is no plastic waste left behind and a much higher chance that the gift will be redeemed since a mobile device is involved. So far, the It's On Me app is only available at participating food and drink partners in specific cities. However, this is still a handy way to send food and drink gifts to friends in New York City and Las Vegas, particularly when being there in person isn't possible. Image Credit: Its on Me ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital Gifting:** Disruptive innovation opportunity: Develop an app that allows users to send digital gift cards for various products and services. - **Contactless Redemption:** Disruptive innovation opportunity: Create a platform that enables recipients to redeem their gifts directly through their mobile devices at participating establishments. - **Location-based Gifting:** Disruptive innovation opportunity: Build an app that enables users to send gifts specific to a particular city or region, expanding beyond food and drink to other local experiences. ### Industries Being Reshaped - **Mobile Payment:** Disruptive innovation opportunity: Integrate the functionality of social gifting apps into existing mobile payment platforms. - **Hospitality:** Disruptive innovation opportunity: Collaborate with hotels, resorts, and travel companies to offer social gifting options for guests. - **E-commerce:** Disruptive innovation opportunity: Partner with e-commerce platforms to enable users to send digital gift cards seamlessly through online shopping. ## Related on Trend Hunter - [Multi-Brand Digital Gift Cards](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards.md) - [Crypto-Gifting Payment Apps](https://www.trendhunter.com/trends/cryptogifting-payment-app.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Versatile Digital Gift Cards](https://www.trendhunter.com/trends/on-me.md) - [Bill Splitting Apps](https://www.trendhunter.com/trends/splitit.md) - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md) - [All-in-One Gift Giving Apps](https://www.trendhunter.com/trends/smappy-platform.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Swipe-Based Restaurant Apps](https://www.trendhunter.com/trends/social-eats.md)