# Emotional Health Cosmetics Initiatives Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit' By Debra John | Published 2024-10-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/its-okay-to-be-sensitive References: [tower28beauty](https://www.tower28beauty.com/?srsltid=AfmBOorpbLiHafg_qgGfLfGxDRh1oD1YrZAY-SqUMet1gTMFmZqZ3PxZ) & [jedfoundation.org](https://jedfoundation.org/)  [Tower 28](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms) has launched the 'It's Okay To Be Sensitive Lip Kit' in collaboration with Remi Bader, a content creator and advocate for mental health and fashion inclusivity. This initiative, part of "the World Mental Health Day campaign, raised over $20,000 for [The Jed Foundation](https://www.trendhunter.com/trends/maybelline-brave-talk), which aims to promote emotional health and prevent suicide among teens and young adults." The lip kit features a full-size OneLiner Lip Liner in 'Work of Art,' a [LipSoftie](https://www.trendhunter.com/trends/lipsoftie) in 'Dulce de Leche,' and a bumper sticker stating 'Don't Honk, I'm Sensitive.' Each item is designed to encourage a message of embracing sensitivity and supporting positive mental health. This partnership highlights the significance of mental health awareness and inclusivity, aligning with the missions of both Tower 28 and Remi Bader. Additionally, The Jed Foundation "works with over 600 educational institutions, serving more than 6.2 million students." Image Credit: Tower 28 ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 86% | Activity: 93% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Mental Health Awareness Campaigns:** The collaboration between Tower 28 and Remi Bader underscores a growing emphasis on mental health awareness in the beauty industry. - **Inclusive Beauty Products:** The launch of the 'It's Okay To Be Sensitive Lip Kit' points to a trend where beauty brands are embracing inclusivity and sensitivity in their product offerings. - **Cause-driven Marketing:** Tower 28’s initiative benefiting The Jed Foundation exemplifies the rise of campaigns that combine product launches with philanthropic causes. ### Who This Affects Most - **Cosmetics:** The beauty industry is increasingly incorporating mental health messages into their products, shifting consumer expectations. - **Mental Health Advocacy:** Partnerships like that of Tower 28 and Remi Bader reflect the growing intersection of mental health advocacy with consumer goods markets. - **Educational Institutions:** The Jed Foundation’s involvement signals opportunities for institutions to align with brands that promote student mental health initiatives. ## Related on Trend Hunter - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md) - [Mental Health-Focused Brand Initiatives](https://www.trendhunter.com/trends/mental-healthfocused.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/lip-wellness.md) - [Mind-Skin Connection Kits](https://www.trendhunter.com/trends/securely-attached-kit.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Positive Affirmation Decals](https://www.trendhunter.com/trends/mental-health-awareness-campaign.md) - [Psychodermatology Lip Products](https://www.trendhunter.com/trends/love-language-lip-bloss.md) - [Feel-Good Lip Products](https://www.trendhunter.com/trends/serotonin-beauty.md) - [Mind-Body Care Kits](https://www.trendhunter.com/trends/sensual-self-kit.md)