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# One Million Trees Art Project
Its OK

By Ayman | Published 2008-03-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/its-ok
References: [multipolarprojects](http://www.multipolarprojects.com/)

I love this project by the artist **Sighn**. The project features hand-crafted "Its OK" pieces. For each piece sold, a tree will be planted (in cooperation with Arbor Day Foundation). The interesting part is that the project has a "limited" edition of 1 Million pieces! That's one million new trees. How long would it take to make a million such pieces by himself? Sighn says only about 60 years or so. Currently, he is in the #500 - #1000 range. You can watch a video of the creation process [here](http://www.multipolarprojects.com).

I like how this project deconstructs our social fascination with expensive "[limited edition](https://www.trendhunter.com/trends/takashi-murakami-tee)" products with this $24 piece of art. And how can you say no to planting a tree...

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 7% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco Art:** A trend of creating art with environmental-sustainability in mind.
- **Eco-friendly Manufacturing:** A trend of making products with minimal environmental impact during the manufacturing process.
- **E-commerce Partnerships:** A trend of combining brick-and-mortar retail with e-commerce through partnerships.

### Industries Being Reshaped

- **Art Industry:** The industry of creating and selling art to consumers.
- **Sustainable Fashion Industry:** The industry of creating clothing, accessories and other fashion items using sustainable and eco-friendly materials and processes.
- **E-commerce Industry:** The online-selling industry that includes businesses ranging from online marketplaces, to software and service providers.

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