# Distinguished Gentleman Shoots The 'It's Official' Helen Marlen Magazine Editorial is Vivid By Jana Pijak | Published 2012-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/its-official-helen-marlen References: [thefashionisto](http://thefashionisto.com/brad-fisher-by-jens-ingvarsson-for-helen-marlen/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/04/05/brad-fisher-by-jens-ingvarsson-for-helen-marlen/) The 'It’s Offi­cial' Helen Marlen magazine editorial stars Ford model and artist Brad Fisher. Landing the cover of the publication's spring/summer 2012 issue, the dapper and distinguished model exudes the air of a true gentleman. Proving that style only gets better with age, Brad is a vision in black, white, navy and bold turquoise suits. [Tailored to perfection](https://www.trendhunter.com/trends/west-coast-ivy-collection), the ultra cool 'It's Official' Helen Marlen magazine editorial is lensed by Jens Ing­vars­son. The photographer captures Brad against a series of vibrant backdrops. Brad is prim in plaids, chic in checkers and polished in pinstripes, sporting a slew of designer looks styled by Katie Burnett. Donning pieces from Tom Ford, Salvatore Ferragamo and Gucci among others, the model is the epitome of sharp and sleek. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 53% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Ageless Style:** Opportunities for the fashion industry to create and market fashionable clothes for all ages and breaking age stereotypes. - **Dapper Gentlemen:** Opportunities for the beauty industry to create high-quality grooming products for men and market them in a stylish manner. - **Designer Diversity:** Opportunities for the fashion industry to embrace diversity and inclusivity by showcasing a variety of designers and styles in their campaigns. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to break age stereotypes and promote ageless style through clothing designs and marketing. - **Beauty:** The beauty industry has an opportunity to market high-quality grooming products to men and showcase the rising trend of dapper gentlemen. - **Advertising:** The advertising and marketing industries have an opportunity to showcase designer diversity and promote inclusivity and diversity in the fashion world. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)