# Deceptive Food Art It's Not What It Seems by Hikaru Cho Disguises One Produce as Another By Meghan Young | Published 2014-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/its-not-what-it-seems References: [visualnews](http://www.visualnews.com/2014/03/07/cucumber/) & [hikarucho](http://www.hikarucho.com/) The It's Not What It Seems art series is a great visualization for the common adage, "Don't judge a book by its cover." Its title prepares viewers for a fun bit of deception, except that at first it might be hard to figure out what the deception is. That is how well-executed the project is. While it appears to be made up of a [cucumber, orange and eggplant](https://www.trendhunter.com/trends/ripples-collection), in reality the It's Not What It Seems series involves a [banana, tomato and egg](https://www.trendhunter.com/trends/soft-grounds). Conceived and created by Hikaru Cho, an artist born in Tokyo, Japan, and known for her [hyperrealistic paintings](http://www.trendhunter.com/trends/hikaru-cho), the It's Not What It Seems art series showcases her talent in a playful way. Visual News writes, "In transforming what we see, Cho is helping us re-think everyday objects along with human form and nature." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Deceptive Food Art:** Opportunity for food artists and designers to innovate and create unique, unexpected food experiences. - **Hyperrealistic Art:** Opportunity for artists and designers to push the boundaries of realism using various mediums and techniques. - **Visual Deception:** Opportunity for designers and marketers to create visually deceptive products and packaging to stand out in the market. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to create unique, visually deceptive food products to attract customers. - **Art:** Opportunity for artists to explore and push the boundaries of hyperrealistic art and explore new mediums and techniques. - **Marketing and Advertising:** Opportunity for marketers and advertisers to create visually deceptive products and campaigns to capture consumers' attention and differentiate from competitors. ## Related on Trend Hunter - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Hyper-Realistic Flesh Objects](https://www.trendhunter.com/trends/junji-ito.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Unique Hybrid Mystery Figurines](https://www.trendhunter.com/trends/animal-x-vegetable-gachapon.md)