# Anxiety-Themed Photography It's Hardly Noticeable by John William Keedy Questions Normalcy By Meghan Young | Published 2013-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/its-hardly-noticeable References: [beautifuldecay](http://beautifuldecay.com/2013/06/28/john-william-keedys-anxiety-themed-photo-series/) & [johnwilliamkeedy](http://www.johnwilliamkeedy.com/art_pages/HardlyNoticeable/HardlyNoticable_statement.html) It's almost immediately apparent that the 'It's Hardly Noticeable' photo series tackles a serious issue despite the somewhat humorous imagery. It cleverly addresses an unspecified anxiety-based mental illness in which the protagonist indulges in obsessive behaviours on a rather dramatic scale. Shot by John William Keedy, a photographer based in San Antonio, Texas, the It's Hardly Noticeable photo series raises the question of normalcy. As put forth by the artist's statement, "Through [constructed tableaus](https://www.trendhunter.com/trends/rhinoceros-gallery1) and metaphorical still lifes, the series reveals the relationship between reality and perception, and highlights issues of pathology while questioning stereotypes of normalcy." A powerful series, It's Hardly Noticeable focuses on [surreal scenes](https://www.trendhunter.com/trends/surreal-street-art-1) to shake people's worlds up, even if for a moment. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Anxiety-themed Photography:** Disruptive innovation opportunity: Explore the therapeutic potential of anxiety-themed photography as a non-traditional approach to mental health treatment. - **Exploring Normalcy and Perception:** Disruptive innovation opportunity: Challenge societal norms and stereotypes by using photography to question the concept of normalcy and challenge perceptions. - **Surreal Imagery in Photography:** Disruptive innovation opportunity: Use surreal imagery in photography to capture attention, provoke thought, and create emotional impact. ### Who This Affects Most - **Photography and Art:** Disruptive innovation opportunity: Foster collaborations between photographers and mental health professionals to create powerful visual representations of mental illness and its impact. - **Psychology and Therapy:** Disruptive innovation opportunity: Incorporate anxiety-themed photography as an adjunct therapeutic tool in mental health treatment plans. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize anxiety-themed photography to challenge societal norms and perceptions, create emotional connections, and drive meaningful conversations in advertising campaigns. ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Abstract Geometric Solo Exhibitions](https://www.trendhunter.com/trends/impermanent-state-of-being.md)