# Expansive Celebrity Apparel Collections Doja Cat Debuts Her First Apparel Line Dubbed It's Giving By Kanesa D | Published 2022-08-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/its-giving References: [hypebae](https://hypebae.com/2022/8/doja-cat-its-giving-limited-apparel-collection-release-where-to-buy-info) & [itsgivingwebsite](https://itsgivingwebsite.com/) Doja Cat has launched her [first clothing line](https://www.trendhunter.com/trends/billie-eilish-capsule) and label dubbed ‘It’s Giving.’ The limited edition range includes crop tops, a [kitten graphic shirt](https://www.trendhunter.com/trends/forever-21-and-sanrio), and logo tees, while those who prefer cozier silhouettes can shop the sweatsuit sets, socks, and trucker caps. The ‘It’s Giving’ collection also features more risqué selections like ‘YES’ [G-Strings and jock straps](https://www.trendhunter.com/trends/skims-1), and carrying options like tote bags. When it comes to headwear, the ‘I Heart It’s Giving Trucker Hat’ comes in two chocolate brown and tomato red colorways. The collection is completed with an ‘it’s giving’ sticker in blue and pink glitter. Doja Cat recently modeled the collection on an outing ahead of the collection's debut. The first drop from It’s Giving is now available online for preorder, with shipping commencing September 30. Image Credit: It's Giving ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Apparel Lines:** More celebrities are launching their own clothing lines, providing disruptive innovation opportunities for the fashion industry. - **Limited Edition Collections:** Limited edition collections are a growing trend in retail, creating opportunities for retailers to tap into consumer demand for exclusive products. - **Risqué Selections:** Brands that offer unconventional and risqué selections are gaining popularity, indicating opportunities for businesses to explore edgier product offerings. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore opportunities in launching limited edition collections and making celebrity collaboration deals. - **Adult Apparel:** Opportunities exist for adult apparel businesses to offer unconventional and risqué selections, catering to younger generations who embrace individuality and self-expression. - **Merchandise Licensing:** Licensing companies can explore opportunities by partnering with celebrities to launch their own clothing lines and exclusive merchandise. ## Related on Trend Hunter - [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Blind Box Fashion Collaborations](https://www.trendhunter.com/trends/cider.md)