# Sustainable Cleaning Supplies 'It's All About Green' is a Shop That Promotes Recycling By Tiana Reid | Published 2013-01-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/its-all-about-green References: [facebook](https://www.facebook.com/IAAGreen1) & [itsallaboutgreen.net](http://www.itsallaboutgreen.net/) 'It's All About Green' is both an online retailer and a physical shop located in New York City. The products include sustainable, safe and [natural cleaning supplies](https://www.trendhunter.com/trends/charlies-soap-1) such as [dishwasher detergent](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent), laundry products, scrubbing pads, all-purpose cleaners among other supplies. The brands offered include some you might already be aware of, such as certified B Corporation Method, Seventh Generation and GreenWorks. The environmental business, which has partnered with The Mutual, also sells items for the body including aromatherapy candles, soap, oils and mists. The idea sprang from two entrepreneurs who had 15 years of experience in the cleaning service and property management industries. **Contact Information** It's All About Green [website](http://www.itsallaboutgreen.net/) It's All About Green on [Facebook](https://www.facebook.com/IAAGreen1) It's All About Green on [Twitter](https://twitter.com/ItAllAboutGreen) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Cleaning Supplies:** Disruptive innovation opportunity: Develop innovative and eco-friendly cleaning products that meet the increasing demand for sustainable alternatives. - **Natural Body Care Products:** Disruptive innovation opportunity: Create all-natural body care products, like aromatherapy candles and oils, to cater to the growing market of eco-conscious consumers. - **Online Retail for Green Products:** Disruptive innovation opportunity: Build an online platform that offers a wide range of sustainable and safe cleaning supplies, targeting consumers who prefer to shop online for eco-friendly options. ### Where This Applies - **Cleaning Services:** Disruptive innovation opportunity: Integrate sustainable cleaning practices into traditional cleaning services, providing a competitive edge in the market. - **Property Management:** Disruptive innovation opportunity: Offer eco-friendly property management solutions, incorporating sustainable cleaning supplies and practices to attract environmentally conscious tenants. - **E-commerce:** Disruptive innovation opportunity: Develop an e-commerce platform specializing in selling sustainable and natural cleaning supplies, serving the needs of environmentally conscious consumers. ## Related on Trend Hunter - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Conscious Home Cleaners](https://www.trendhunter.com/trends/iken-clean.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md) - [Eco-Friendly All-Purpose Cleaners](https://www.trendhunter.com/trends/ecofriendly-allpurpose-cleaners.md) - [Waste-Minimizing Household Cleaners](https://www.trendhunter.com/trends/grove-co-spring-collection.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Biobased Cleaning Pod Expansions](https://www.trendhunter.com/trends/dropps.md)