# Funky Monster Makeovers The ‘It's Alive' Project Pays Tribute to Frankenstein By Taylor Keefe | Published 2011-11-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/its-alive-project References: [mechanicaldummy](http://mechanicaldummy.com/11/06/11/80-artists-pay-tribute-frankenstein?page=2) & [theitsaliveproject.org](http://www.theitsaliveproject.org/Busts_for_sale.html) One of the greatest characters of the [horror genre](https://www.trendhunter.com/trends/junji-ito-artwork) plays muse for artists in a charity driven endeavor called the ‘It’s Alive’ Project. Busts of Frankenstein in the likeness of Boris Karloff’s character form the 1931 film were given to dozens of artists in a project aimed at raising money for sick children. The ‘It’s Alive’ Project pays homage to 80 years of Frankenstein by having 80 artists re-imagine [the monster in their own vision](https://www.trendhunter.com/trends/smashers-horror-house). An eclectic range of busts were produced, and from the [freaky to the funky](https://www.trendhunter.com/trends/deddy-bears), you will be shocked at what these talented artists have created. Clearly, the artists put little restraint on their creativity. On display at the City Arts Factory in Orlando, Florida, all proceeds from the sale of the busts will benefit St. Jude Children’s Research Hospital, specializing in the prevention, care and cure of pediatric diseases through research and treatment. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Tribute Projects:** Similar creative projects are being undertaken to pay homage to eminent individuals or classics which can give rise to extensive fundraising opportunities. - **Re-imagining Established Characters:** Artists are developing newer versions of established personalities or characters which offer a unique product line opportunity. - **Charity-focused Art Initiatives:** Organizations are collaborating with artists and fund-raising for various social causes through art. ### Sectors Adopting This - **Art:** Involvement in such artistic initiatives can provide newer opportunities for artists and art galleries to promote their art and fundraising efforts. - **Collectibles:** Similar creative and innovative initiatives can lead to newer designs and versions of collectibles, giving more options to collectors. - **Charity:** Charity organizations can collaborate with artists to co-promote their cause while also establishing a mutually beneficial relationship to raise funds. ## Related on Trend Hunter - [Spooky Interactive Toy Designs](https://www.trendhunter.com/trends/mega-monster.md) - [Designer Toy Exhibitions](https://www.trendhunter.com/trends/monsters-by-monsters-now-and-then.md) - [Spooky Resurrected Fashion Dolls](https://www.trendhunter.com/trends/monster-high.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Fuzzy Cereal Boxes](https://www.trendhunter.com/trends/general-mills-x-jim-henson-company.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md)