# Telling Time with Words It's About Time By Noora Abu Eitah | Published 2008-08-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/its-about-time-telling-time-with-words References: [shinyshiny](http://www.shinyshiny.tv/2007/09/its_about_time.html) & [insightoutsight](http://www.insightoutsight.co.uk/viewproject.php?cid=2&pid=3) InsightOutsight are known for their [cool designs to everyday products](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine). The 'It's about time' clock is one of their funky products that [tells time using words](https://www.trendhunter.com/trends/speaking-clock) rather than numbers. The idea behind this concept came from observing how people actually describe time. Like in this picture here, if it was 11:49 you would probably probably say 'it's nearly twelve'. The clock also describes the time in terms of 'nearly', '[quarter past](https://www.trendhunter.com/trends/arrowatch)', 'nearly half', 'half', 'just gone half', 'quarter to', or 'just gone'. Also check these out: ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Word-based Time Telling:** Opportunity for creating innovative clocks that use words instead of numbers to tell time. - **Personalized Time Description:** Potential for developing clocks that adapt to individual preferences in describing time. - **Alternative Time Presentation:** Possibility for introducing unconventional ways of presenting time with unique clocks. ### Sectors Adopting This - **Consumer Electronics:** Opportunity for consumer electronics companies to create word-based clocks as unique time-telling devices. - **Home Decor:** Potential for home decor industry to offer personalized and unconventional clocks that add a unique touch to interiors. - **Gifts and Novelties:** Possibility for companies in the gifts and novelties industry to develop creative and eye-catching word-based clocks for gifting purposes. ## Related on Trend Hunter - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Two-Sided Wall Clocks](https://www.trendhunter.com/trends/corner-clock.md) - [Unique Timekeeping Devices](https://www.trendhunter.com/trends/unique-timekeeping-device.md) - [Minimal Global Desk-Side Clocks](https://www.trendhunter.com/trends/world-clock-1.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Subtle Lifestyle-Changing Clocks](https://www.trendhunter.com/trends/superlocal-clock.md) - [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md)