# Immense Imprecise Annuals The 'It's A Month' Calendar Informs You Vaguely About the Date By Amelia Roblin | Published 2014-09-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-month-calendar References: [swiss-miss](http://www.swiss-miss.com/2014/09/its-a-month.html) & [kickstarter](https://www.kickstarter.com/projects/davedawson/its-a-month-giant-tear-off-2015-calendar) In this detail-driven modern society, some ambiguity can be refreshing. The 'It's A Month' calendar provides a delightful dose of engaging equivocalness by telling you if it's January or February, yet skimming over the day of the week and the number. Designed by Dave Dawson, this playful [wall-mounted agenda](https://www.trendhunter.com/trends/apolosign-digital-calendar) measures a massive 36 inches by 48 inches and comprises 12 [tear-off sheets](https://www.trendhunter.com/trends/mindful-step-towards) of paper. In a big and bold Forza typeface, the month has been printed, giving the piece a primary purpose for word art rather than information. The impactful black letters of the 'It's A Month' calendar jump from the white pages, producing a [contemporary visual](https://www.trendhunter.com/trends/trace-line) by style and in content, providing supplementary numerals in small Gotham text. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalistic Calendars:** Opportunity for businesses to develop new and unique ways to view time. - **Word Art Decor:** Opportunity for businesses to create visually appealing and unconventional decor items. - **Anti-information Products:** Opportunity for businesses to create products that offer an alternative to the information overload of modern society. ### Who This Affects Most - **Home Decor:** Businesses can explore unique and unconventional decorative options. - **Print and Publishing:** Businesses can offer products that present information in a more artistic manner. - **Product Design:** Businesses can focus on creating products that counter the information-heavy and detail-driven trends of modern society. ## Related on Trend Hunter - [Flipping Mechanical Desktop Calendars](https://www.trendhunter.com/trends/gnomon-perpetual-flip-calendar.md) - [Intertwined Marble-Made Calendars](https://www.trendhunter.com/trends/noova-calendar.md) - [Monochromatic Lunar Event Calendars](https://www.trendhunter.com/trends/2023-naps-lunar-calendar.md) - [Coastal Desk Calendars](https://www.trendhunter.com/trends/lighthouse-calendar.md) - [Climate Change-Informed Cloth Calendars](https://www.trendhunter.com/trends/cloth-calendar.md) - [Year-at-a-Glance Calendar Apps](https://www.trendhunter.com/trends/annucal.md) - [Climate-Awareness Wool Calendars](https://www.trendhunter.com/trends/irreversible-scale.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Oversized Intelligent Home Displays](https://www.trendhunter.com/trends/skylight-cal-max.md)