# Purple Plush Sneakers GOK and Reebok Daytona DMX Continues the It's A Man's World Capsule By Amy Duong | Published 2020-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/its-a-mans-world References: [hypebeast](https://hypebeast.com/2020/1/gok-reebok-daytona-dmx-fv6077-release-date-info) & [reebok](https://www.reebok.com/us/daytona-dmx-x-gok-shoes/FV6077.html) The It's A Man's World campaign continues and [Reebok](https://www.trendhunter.com/trends/danielle-guizio1) works in collaboration with GOK, also recognized as 'Girl On Kicks.' The duo takes the same Daytona DMX sneaker silhouette by Sanne Poze, who is the founder of GOK and emphasizes the high fashion components of the model. The sneakers have a touch of luxury with the plush fabrication and nod to the 90s with the overall silhouette. Across the uppers are [rich shades of purple](https://www.trendhunter.com/trends/vivid-purple-colorway) informed with a variety of different materials. The overlaying construction feature premium pony hair, [snakeskin-printed leather mudguards](https://www.trendhunter.com/trends/glowaconstrictor), and luxe suede as well. The rich color palette is then contrasted with bright orange piping that circles itself around the collar. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Luxury Sneakers:** Opportunity for fashion brands to collaborate with sneaker companies to create high-end sneaker collections. - **90s Silhouettes:** Opportunity for retro-inspired fashion to make a comeback. - **Mixed Material Sneakers:** Opportunity for shoe brands to experiment with different materials and textures in creating unique sneakers. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion companies to expand their product line and collaborate with sneaker companies. - **Footwear:** Opportunity for footwear companies to innovate with unique materials and textures. - **Retail:** Opportunity for retailers to incorporate luxury sneakers and retro-inspired fashion into their offerings. ## Related on Trend Hunter - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Shiny Fashion-Forward Sneakers](https://www.trendhunter.com/trends/fresh-foam.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)